In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko goes inside the makeover at Ocean Street’s Hotel Paradox, updates New Leaf Market’s plans to leave downtown and more.
Santa Cruz County business roundup
This week in Santa Cruz County business: Ag industry struggles, downtown visions, Michaels in Capitola
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko talks to agricultural commissioner David Sanford, updates downtown planning in Watsonville and Santa Cruz and checks in on local comings and goings.
$65M in storm-related losses just one of many challenges ag chief sees for Santa Cruz County farmers
“It’s been a tough year,” David Sanford says of 2023 for Santa Cruz County farmers and farmworkers. Sanford, who took over as county agricultural commissioner earlier this from Juan Hidalgo, talks about how local growers are tackling the variety of issues stemming from climate change, the effects of inflation and more in a Q&A with Jessica M. Pasko.
This week in Santa Cruz County business: Watsonville downtown planning, Onewheel recall & small biz resources
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko details Watsonville’s Downtown Specific Plan ahead of a city council vote and notes a recall affecting Santa Cruz-made electric skateboards, plus milestones for local businesses, dates to save and more.
Watsonville city leaders weigh vision for downtown’s future
With the goal of creating an active, vibrant and walkable downtown featuring a mix of shops, restaurants, housing and office spaces that still maintains the area’s historic character, the downtown plan goes to the Watsonville City Council for a vote next Tuesday.
This week in Santa Cruz County business: Outdoor dining hurdles, Joby joins Air Force, Crepe Place’s loss
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko looks at hurdles facing restaurants wanting to keep their pandemic-era outdoor dining spaces, Joby Aviation’s Air Force connection and a loss for the Crepe Place family.
Santa Cruz bars and restaurants sound alarm on city’s new rules for outdoor dining
The City of Santa Cruz issued temporary permits for restaurants to shift to outdoor dining in a hasty response to the statewide COVID state of emergency, which forced the closure of indoor dining facilities during the pandemic. But starting as early as March, business owners will have to go through traditional permitting if they want to keep their outdoor dining spaces. Some restaurateurs say the slow, complicated and expensive process threatens their businesses.
This week in Santa Cruz County business: Downtown fees, Goodles funding & skateboard milestone
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko previews a public hearing on the move to increase what businesses pay to the Downtown Association of Santa Cruz, checks in on the mac & cheese pros at Goodles, rounds up events and more.
Downtown Santa Cruz to hike business assessment fee as city center sees post-pandemic rebound in foot traffic
With a big post-pandemic resurgence underway, the Downtown Association of Santa Cruz wants to hike by nearly 15% what district businesses pay to help support cleaning, safety services, the Downtown Ambassador program and more. A hearing before the city council is set for Sept. 26; if passed, the increase — the first in three decades — would go into effect in January.
This week in Santa Cruz County business: Doug Erickson Q&A, Arrow Surf’s move, Ambient Photonics funding
In her weekly roundup of news and notes from the Santa Cruz County business community, Jessica M. Pasko hears from Santa Cruz Works founder Doug Erickson on the local tech scene, AI and more, delivers updates on a temporary change of scene for Arrow Surf & Sport and what’s new with Scotts Valley’s Ambient Photonics, plus local events and recommended reading.

