As rapid development reshapes downtown Santa Cruz, longtime residents worry about rising rents, lost convenience, strained affordability and preserving their neighborhood’s deep community ties.
The future of downtown Santa Cruz
A Lookout series on the business and politics of development in downtown Santa Cruz.
Posted inHousing & Development
Why Santa Cruz builds rentals, not condos — and what it means for first-time homebuyers
Santa Cruz is building more housing than ever — but almost none of it is for sale. Sky-high home prices and a state law meant to protect buyers are discouraging developers from building condos, closing off a key path to ownership.
Posted inWestside / Downtown
Santa Cruz Warriors’ sleek new arena gets downtown neighbors talking
Lookout took to the streets of downtown Santa Cruz this week to get community feedback on the conceptual drawings of the new Warriors arena.
Posted inOpinion from Community Voices
What’s really going on in downtown Santa Cruz – we’re outpacing our coastal peers
Downtown Santa Cruz is transforming, and it’s doing better than most, argues Scott Newsome, a Santa Cruz city councilmember. While other coastal cities struggle with high vacancy rates and sluggish recoveries, Santa Cruz’s downtown is seeing major investment, momentum and new business activity, he writes. Newsome outlines millions in current and future projects, including housing, transit, public spaces and economic incentives, as the engine behind downtown’s resilience.
Posted inBusiness & Technology
Amid mounting vacancies, downtown Santa Cruz needed a coach, and a matchmaker
Santa Cruz hired retail coach Charles Parker to address its mounting downtown vacancies issue. Described as a “matchmaker,” Parker is now leading the effort to pitch the city’s potential to businesses — aiming to turn empty storefronts into vibrant hubs amid shifting retail trends and increasing housing stock.
Posted inHousing & Development
Downtown Santa Cruz in transition: Locals share hopes and fears for a changing city center
Lookout interviewed local residents to get their thoughts on why they come to downtown Santa Cruz, what they think of the changes underway downtown and what would encourage them to visit the city center more often.
Posted inHousing & Development
Warriors unveil concept drawings of new downtown Santa Cruz arena
For the first time, the Santa Cruz Warriors organization released early renderings of the long-discussed new basketball arena proposed for in the city’s south of Laurel Street neighborhood downtown.
Posted inHousing & Development
‘I’m interested in making Santa Cruz relevant again’: Mayor Fred Keeley discusses monumental downtown vote
As Santa Cruz weighs a major downtown expansion and a new housing measure, Mayor Fred Keeley faces a defining week. Years of planning come to a head as the city debates growth, change and what kind of future it wants to build.
Posted inBusiness & Technology
Empty space: Why some downtown Santa Cruz storefronts stay dark for years
Despite new business openings in downtown Santa Cruz, several high-profile storefronts on Pacific Avenue — including the former homes of Palace Art and Peet’s Coffee — have sat vacant for years, raising questions about barriers to revitalization. City leaders hope a proposed “vibrancy ordinance” will push property owners to lease long-empty spaces, but high renovation costs, permitting delays and market mismatches continue to stall progress.
Posted inHousing & Development
Grocery store, parking, a pedestrian mall — questions, answers and how the soda tax figures into downtown Santa Cruz’s makeover
Nationally recognized urban designer and consultant Robert Gibbs worked closely on downtown Santa Cruz a decade ago. We asked him about some of the issues facing downtown today.