The Santa Cruz City Council is taking action to address long-vacant downtown storefronts with the proposed Downtown Vibrancy Ordinance requiring upkeep plans, local management and city coordination. The broader resolution aims to boost downtown vitality through alleyway activation and business support.
The future of downtown Santa Cruz
A Lookout series on the business and politics of development in downtown Santa Cruz.
Posted inPolitics & Policy
Closing a street to cars may feature in Santa Cruz City Council downtown economic plan later this month
Each week for nearly the past year, a grassroots group has met at a Santa Cruz beer house with one goal: closing some downtown Santa Cruz streets to cars. The group has gotten support from business owners, employees and downtown patrons, and now, city leaders are mulling whether to bring the idea up for a vote that could eventually reshape how locals and visitors experience the city center.