Posted inArts & Entertainment

A brave new world: Sandy Skees shares how businesses can succeed with a new generation of consumers

Business consultant Sandy Skees has written a new book titled “Purposeful Brands,” in which she argues that brands that put sustainability and diversity on the top of their priorities will be better off in the bottom line as well. She sees a new generation of consumers and workers poised to permanently change how the landscape looks for companies and brand managers.

Posted inArts & Entertainment

Fourth of July parades showcase Americana in all its star-spangled, Santa Cruz County glory

Wallace Baine took in both the World’s Shortest Parade in Aptos and the Independence Day parade on Main Street in Watsonville, all before lunch time Tuesday. The classic cars, the spectators draped in star-spangled fabulousness, the surfers riding faux waves on the back of a truck, the people dressed in traditional ritual Indigenous attire, the political views on T-shirts — Santa Cruz County’s Fourth of July parades offered a portrait of the complexities of America in 2023.

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