Welcome to the last Lookout PM of 2025. Be sure to sign up for our breaking news email alerts here, and download the Lookout Santa Cruz app from the Apple App Store or Google Play Store. This week in Santa Cruz County business: Looking back at the businesses that opened in 2025 By Jessica M. Pasko While 2025 saw […]
Ashley Harmon
Ashley Harmon (Holmes) (she/her) leads Lookout’s product and audience growth for Santa Cruz and soon-to-come, Eugene-Springfield.
Ashley started at Lookout as director of advertising and marketing. She has since expanded her role to Lookout's national staff. Ashley comes to Lookout with six years of Santa Cruz County partnership and communications experience. Coming from community-centered organizations at the Santa Cruz Museum of Art & History and the Santa Cruz Warriors, Ashley’s skill set seamlessly connects Lookout’s powerful storytelling with intentional partnerships.
Driven to create spaces for local connection, Ashley has also been a steering committee member of United Way’s Emerging Leaders Circle for the past six years.
Once a collegiate athlete for UC Santa Cruz’s women’s basketball team and named UCSC’s Female Athlete of the Year in 2016, Ashley brings her competitive edge and collaborative nature from the court to support Lookout’s valuable journalism and partners. Every year, you’ll find Ashley coaching sixth grade girls basketball at Branciforte Middle School.
“We’re all after making Santa Cruz a better place to live, work and play no matter if that’s by increasing access to creative spaces, getting kids up close to the next big NBA star or increasing storytelling avenues for local businesses,” Ashley says. “It’s what makes Santa Cruz such a wonderful place to live. We’re all on the same team, working toward that same goal.”
Lookout PM: Last-minute NYE plans and tar balls on the beach
Welcome to Tuesday night’s Lookout PM. Happy almost New Year, Lookout readers! Be sure to download the Lookout Santa Cruz app from the Apple App Store or Google Play Store. Newsmakers 2025: A year of grassroots protest at Indivisible By Wallace Baine Margaret and Roya Ghodsi, a mother-daughter duo from Capitola, are emblematic of a growing number of […]
Lookout PM: Body found near Davenport confirmed by family
Welcome to Monday night’s Lookout PM. Only Lookout Members enjoy unlimited access to all of Lookout. Become a Member today to unlock article gifting and share the latest news with friends, family, and coworkers. Learn more here. CSUMB led state university system with top graduation rate improvements during 10-year initiative By Hillary Ojeda California State […]
Lookout PM: County CEO attempts to slow budget bleeding, UCSC dorm safety concerns, downtown struggles & $4.3B rail plan
Welcome to Monday night’s Lookout PM. Be sure to sign up for our breaking news email alerts here and take advantage of our breaking news texts by signing up here. UCSC students say school failing to keep them safe from voyeur targeting dorm showers Two UC Santa Cruz students say the university has failed to adequately respond to […]
Cabrillo College class of 2025 to graduate 1,599 students, including first-ever apprentices
Cabrillo College will celebrate a major milestone this year as it honors 1,599 graduates at its 66th annual graduation and transfer ceremony — one of the largest in the college’s history. The graduation, set for Friday, May 30 2025 at Cabrillo’s Carl Conely Stadium in Aptos, also marks the first graduating class from Cabrillo’s Apprenticeship […]
May 13, playlist: Starving pelicans, warning on Medicaid cuts, PVUSD trustee’s defamation threat
Click the playlist below to listen to today’s headlines.
Lookout in the Community: Events to check out this May
Check out local events sponsored by Lookout throughout Santa Cruz County. And Lookout trivia nights are coming back this summer!
April 16, playlist: Deportee’s struggles in Mexico; Capitola’s Measure L and rail trail; salmon season canceled again
Click the playlist below to listen to today’s headlines.
Lookout partners with Pajaro Valley Collaborative to support public forum series
On Tuesday, Lookout was on the ground at Watsonville City Plaza as the Pajaro Valley Collaborative (PVC)—a powerful alliance of 23 nonprofit organizations—came together to outline shared priorities and address the growing threat to critical funding streams.
April 15, playlist: Arana Gulch’s cows, UCSC phone seizure case, Pebble Beach Food & Wine takeaways
Click the playlist below to listen to today’s headlines.
