Ashley Harmon

Ashley Harmon (Holmes) (she/her) leads Lookout’s product and audience growth for Santa Cruz and soon-to-come, Eugene-Springfield.

Ashley started at Lookout as director of advertising and marketing. She has since expanded her role to Lookout's national staff. Ashley comes to Lookout with six years of Santa Cruz County partnership and communications experience. Coming from community-centered organizations at the Santa Cruz Museum of Art & History and the Santa Cruz Warriors, Ashley’s skill set seamlessly connects Lookout’s powerful storytelling with intentional partnerships.

Driven to create spaces for local connection, Ashley has also been a steering committee member of United Way’s Emerging Leaders Circle for the past six years.

Once a collegiate athlete for UC Santa Cruz’s women’s basketball team and named UCSC’s Female Athlete of the Year in 2016, Ashley brings her competitive edge and collaborative nature from the court to support Lookout’s valuable journalism and partners. Every year, you’ll find Ashley coaching sixth grade girls basketball at Branciforte Middle School.

“We’re all after making Santa Cruz a better place to live, work and play no matter if that’s by increasing access to creative spaces, getting kids up close to the next big NBA star or increasing storytelling avenues for local businesses,” Ashley says. “It’s what makes Santa Cruz such a wonderful place to live. We’re all on the same team, working toward that same goal.”
Posted inInside Lookout

Puzzle lovers, rejoice! Play daily puzzles in our newly updated Puzzle Center—on web & app

by Ashley Harmon

We’ve got some exciting news to share with you! We’ve updated our Puzzle Center to easily find your favorite daily games. What’s new?Starting today, you’ll notice a fresh new format for the Puzzle Center on our website that makes navigating, solving, and enjoying your favorite puzzles easier than ever. Daily puzzlesWe add new puzzles every […]

Posted inInside Lookout

Honoring the women shaping Santa Cruz County: Photos from 2025 HERstory Celebration

by Ashley Harmon

Last week, alongside Santa Cruz County Office of Education and the Santa Cruz Museum of Art & History, Lookout hosted the second annual HERstory Celebration. More than 160 people gathered to honor 15 community-nominated women who have shaped — and continue to shape — Santa Cruz County. The evening featured powerful speeches from trailblazers such […]

Posted inInside Lookout

Santa Cruz County celebrates Women’s History Month with HERstory event

by Ashley Harmon

Santa Cruz is set to honor Women’s History Month with the 2nd Annual HERstory Celebration, an inspiring community event dedicated to recognizing the incredible contributions of women past, present, and future. After a community call out for the “15 women to know in Santa Cruz County” – we’ll celebrate 15 women who have shaped, and continue […]

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