Ashley Harmon

Ashley Harmon (Holmes) (she/her) leads Lookout’s product and audience growth for Santa Cruz and soon-to-come, Eugene-Springfield.

Ashley started at Lookout as director of advertising and marketing. She has since expanded her role to Lookout's national staff. Ashley comes to Lookout with six years of Santa Cruz County partnership and communications experience. Coming from community-centered organizations at the Santa Cruz Museum of Art & History and the Santa Cruz Warriors, Ashley’s skill set seamlessly connects Lookout’s powerful storytelling with intentional partnerships.

Driven to create spaces for local connection, Ashley has also been a steering committee member of United Way’s Emerging Leaders Circle for the past six years.

Once a collegiate athlete for UC Santa Cruz’s women’s basketball team and named UCSC’s Female Athlete of the Year in 2016, Ashley brings her competitive edge and collaborative nature from the court to support Lookout’s valuable journalism and partners. Every year, you’ll find Ashley coaching sixth grade girls basketball at Branciforte Middle School.

“We’re all after making Santa Cruz a better place to live, work and play no matter if that’s by increasing access to creative spaces, getting kids up close to the next big NBA star or increasing storytelling avenues for local businesses,” Ashley says. “It’s what makes Santa Cruz such a wonderful place to live. We’re all on the same team, working toward that same goal.”

A symphony for all: Santa Cruz kids join the stage for Peter and the Wolf

The Santa Cruz Symphony, in collaboration with local students, will bring Sergei Prokofiev’s beloved Peter and the Wolf to life in a special family concert on Sunday, March 2, 2025, at 2:00 p.m. at the Civic Auditorium. This interactive performance is the culmination of the Santa Cruz Symphony’s collaboration with Carnegie Hall’s acclaimed Link Up […]

9 heartwarming ways to volunteer in Santa Cruz County this February

The Santa Cruz County community thrives when we come together with generosity, inclusivity, and connection. As the Volunteer Center approaches 60 years of service, our commitment to ensuring everyone has the opportunity to engage, contribute, and feel a sense of belonging has never been stronger. This month, we invite you to join a community of […]

Innovative, climate-safe restoration of Santa Cruz’s iconic Ms. Blue skeleton underway

By Emily Cerf Ms. Blue, the 87-foot-long blue whale skeleton, has proudly watched over the UC Santa Cruz Seymour Marine Discovery Center for decades, teaching visitors about her ocean home and inspiring interest in marine science. When parts of her had to be taken down to prevent a sudden collapse, the Santa Cruz community mourned the […]

Addressing the mental health crisis in Santa Cruz: HH & Co. expands to meet the growing need

Located in the heart of Downtown Santa Cruz, HH & Co. has become a pillar of support for those seeking therapy and consulting services. As the demand for mental health services continues to rise, HH & Co. has expanded its team to meet the community’s needs. Focusing on their commitment to being part of the solution […]

Managing spending: How debt consolidation can help Santa Cruz County residents

A great deal here, a splurge there—some purchases just feel too good to pass up. Over time, small expenses or unexpected financial challenges can pile up, leaving you – and many others in and around Santa Cruz County – juggling multiple payments and high interest rates. If you’re feeling the strain, you’re not alone. The good […]

Co-developing tools for coastal flooding risks: UC Santa Cruz researchers seek community participation

A team of researchers from the Baskin School of Engineering at UC Santa Cruz are inviting members of the public to participate in a new series of workshops, entitled “Co-Develop Tools for Coastal Flooding Risks”. These workshops are being offered to understand the challenges that individuals in the community may encounter when seeking accurate information […]

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