Ashley Harmon

Ashley Harmon (Holmes) (she/her) leads Lookout’s product and audience growth for Santa Cruz and soon-to-come, Eugene-Springfield.

Ashley started at Lookout as director of advertising and marketing. She has since expanded her role to Lookout's national staff. Ashley comes to Lookout with six years of Santa Cruz County partnership and communications experience. Coming from community-centered organizations at the Santa Cruz Museum of Art & History and the Santa Cruz Warriors, Ashley’s skill set seamlessly connects Lookout’s powerful storytelling with intentional partnerships.

Driven to create spaces for local connection, Ashley has also been a steering committee member of United Way’s Emerging Leaders Circle for the past six years.

Once a collegiate athlete for UC Santa Cruz’s women’s basketball team and named UCSC’s Female Athlete of the Year in 2016, Ashley brings her competitive edge and collaborative nature from the court to support Lookout’s valuable journalism and partners. Every year, you’ll find Ashley coaching sixth grade girls basketball at Branciforte Middle School.

“We’re all after making Santa Cruz a better place to live, work and play no matter if that’s by increasing access to creative spaces, getting kids up close to the next big NBA star or increasing storytelling avenues for local businesses,” Ashley says. “It’s what makes Santa Cruz such a wonderful place to live. We’re all on the same team, working toward that same goal.”
Posted inLatest News

Lookout PM: Measles case confirmed, Wienerschnitzel lot update, affordable housing bond slows, and Soquel Drive improvements

by Ashley Harmon

Welcome to Monday night’s Lookout PM. Be sure to sign up for our breaking news email alerts here and take advantage of our breaking news texts by signing up here. Measles case confirmed in Santa Cruz County visitor last week Santa Cruz County Public Health was notified of a confirmed case of measles in a person who traveled […]

Posted inLatest News

Lookout PM: 4th of July heat wave, Lily Belli on Food, Montessori controversy, low-impact camping opinion

by Ashley Harmon

Welcome to Tuesday night’s Lookout PM. Be sure to sign up for our breaking news email alerts here and take advantage of our breaking news texts by signing up here. Lily Belli on Food: New statewide service fee rules, Live Earth’s fall feast, and an orchard update Get the latest tasty morsels from Santa Cruz County’s food scene […]

Posted inUncategorized

Lookout PM: PCS teacher accused of attempted rape, service fee ban, passenger rail update

by Ashley Harmon

Welcome to Monday night’s Lookout PM. Be sure to sign up for our breaking news email alerts here and take advantage of our breaking news texts by signing up here. Pacific Collegiate School teacher accused of attempted rape of student  Santa Cruz Police charged Pacific Collegiate School math teacher Trung Lai, 41, with attempted rape of a 17-year-old […]

Posted inInside Lookout

The people behind the Pulitzer: Hillary Ojeda

by Ashley Harmon

To celebrate this monumental achievement, we interviewed each member of our Pulitzer Prize-winning team to reflect on their on-the-ground coverage of the 2023 storms and the recognition that followed. Today, Hillary Ojeda, Lookout’s Education Correspondent, shares her stories as the storms surpassed all expectations and the team had to rally together to meet the moment. […]

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