We’re excited to announce the launch of the first-ever Lookout Santa Cruz app, your new companion for staying connected with everything Santa Cruz County. Whether you’re catching up on the latest headlines, looking for local events, or enjoying a puzzle break, our app has it all—right in your pocket. The Lookout app is available in […]
Ashley Harmon
Ashley Harmon (Holmes) (she/her) leads Lookout’s product and audience growth for Santa Cruz and soon-to-come, Eugene-Springfield.
Ashley started at Lookout as director of advertising and marketing. She has since expanded her role to Lookout's national staff. Ashley comes to Lookout with six years of Santa Cruz County partnership and communications experience. Coming from community-centered organizations at the Santa Cruz Museum of Art & History and the Santa Cruz Warriors, Ashley’s skill set seamlessly connects Lookout’s powerful storytelling with intentional partnerships.
Driven to create spaces for local connection, Ashley has also been a steering committee member of United Way’s Emerging Leaders Circle for the past six years.
Once a collegiate athlete for UC Santa Cruz’s women’s basketball team and named UCSC’s Female Athlete of the Year in 2016, Ashley brings her competitive edge and collaborative nature from the court to support Lookout’s valuable journalism and partners. Every year, you’ll find Ashley coaching sixth grade girls basketball at Branciforte Middle School.
“We’re all after making Santa Cruz a better place to live, work and play no matter if that’s by increasing access to creative spaces, getting kids up close to the next big NBA star or increasing storytelling avenues for local businesses,” Ashley says. “It’s what makes Santa Cruz such a wonderful place to live. We’re all on the same team, working toward that same goal.”
Introducing audio news: Listen to Lookout on the go!
We’re excited to share a new way to experience Lookout Santa Cruz’s Pulitzer Prize-winning local news: audio! With the help of our partner Everlit, you can now listen to our coverage directly from your device — perfect for busy mornings, commutes and those wishing to stay informed on community happenings while multitasking. How does it […]
Introducing our new Neighborhood Roundup newsletters – tailored just for you!
Sign up for neighborhood roundup – picking from nine options around Santa Cruz County – to ensure that you get information relevant to you.
5 money management tips every small business owner should know
Owning a small business comes with satisfying rewards (being your own boss? Check. Deciding what days you wear real pants? Check.) However, with the benefits comes the responsibility of money management. From tracking cash flow to tax prep, these best practices have a big impact on your business’s success and sustainability. 1. Build a Budget: To […]
Lookout PM: Hot summer for tourism, Cabrillo College board vacancy, return of Cabrillo Festival
Your Wednesday night headlines and updates for Lookout Santa Cruz.
Lookout PM: Housing panel preview, Pajaro Valley Freedom School, Urban Heat at Moe’s Alley
Welcome to Monday night’s Lookout PM. Be sure to sign up for our breaking news email alerts here and take advantage of our breaking news texts by signing up here. Can Santa Cruz County control its housing destiny? Lookout panel searches for an answer Lookout will host a two-part panel on Wednesday, July 31, with state Sen. Scott […]
The people behind the Pulitzer: Tamsin McMahon
Today, we continue our “People Behind the Pulitzer” interview series with Tamsin McMahon, Lookout’s managing editor. Despite being on staff for only three months before the storms hit, Tamsin led the team through the surge and then painstakingly assembled the work for Pulitzer consideration. When addressing Lookout members and partners during our Pulitzer Prize celebration in May, Tamsin shared […]
Lookout PM: Emozioni gelato, Cabrillo robotics wins first, Fentanyl part 3, Barceloneta closes
Welcome to Friday night’s Lookout PM. Be sure to sign up for our breaking news email alerts here and take advantage of our breaking news texts by signing up here. Eaters Digest: Gelato at Emozioni Pasticceria, chef Enzo’s latest success In her Friday newsletter, Lily Belli features chef Enzo’s latest addition to Emozioni Pasticceria – gelato and rounds […]
Lookout PM: Fentanyl in Santa Cruz Part 2, Talking Heads revival, one-way West Cliff opinion
Welcome to Thursday night’s Lookout PM. Be sure to sign up for our breaking news email alerts here and take advantage of our breaking news texts by signing up here. Fentanyl in Santa Cruz, Part 2: Fentanyl response, redoubling efforts as the crisis doubles For years, it has seemed like law enforcement and social services providers have been playing […]
Lookout PM: UCSC Camper Park closes, sustainable 3D printed surfboards, Santa Cruz’s fentanyl epicenter
Welcome to Wednesday night’s Lookout PM. Part one of our three-part series on the escalating impact and response to Santa Cruz County’s fentanyl epidemic published today. Look out for part two publishing tomorrow, and part three coming Friday. Be sure to sign up for our breaking news email alerts here and take advantage of our breaking news texts […]

