In her weekly roundup of local business, Jessica M. Pasko spotlights local gym owners with big plans for a former Rite Aid, covers the Santa Cruz County Chamber of Commerce’s annual gala and runs down names, numbers and dates to know.
Eastside / Live Oak / Pleasure Point
Eastside Santa Cruz, Live Oak and Pleasure Point neighborhoods
Santa Cruz Power Fitness owners aim to transform former Rite Aid into state-of-art fitness facility
The couple who owns Santa Cruz Power Fitness have found that their members often belong to several gyms as they seek different amenities. In swooping into the Midtown spot vacated by Rite Aid, they’re hoping to consolidate a variety of clients into one state-of-the-art spot.
Lily Belli on Food: Live Oak next move and other farmers market updates; Ashby Confections’ downtown storefront
A heaping helping from Santa Cruz County’s food & drink scene via Lily Belli.
Facing imminent move, Live Oak farmers market proposes new location at a local school
Market organizers are proposing a move to either Shoreline Middle School or Live Oak Elementary School, and will open the conversation at a district board meeting Wednesday. The Live Oak farmers market will leave the East Cliff Village Shopping Center, where it has been held for 22 years, at the end of April.
High school sports roundup: Aptos, Santa Cruz, Soquel battle for SCCAL baseball supremacy
In this week’s roundup of Santa Cruz County high school sports action, Thomas Frey recaps a tight Santa Cruz Athletic League baseball race, softball heroics, a boys tennis showdown and happenings in the pool.
Best of Santa Cruz County food & drink events, April 12-18
Lookout food & drink correspondent Lily Belli highlights top events happening around Santa Cruz County in the coming week, plus more listings from Lookout’s BOLO events calendar.
Weekender: Spike Wong’s star turn, gathering of local performing greats and Cabrillo Fest announces lineup
Arts and entertainment news, notes and happenings from around Santa Cruz County.
Baine’s Nine: Nine necessary know-abouts for the week ahead in Santa Cruz County arts & entertainment, April 11-18
With the weekend nearly here, get your B9 shot in the form of Baine’s Nine, Wallace Baine’s recommendations for things to do around Santa Cruz County via Lookout’s BOLO events calendar.
This week in Santa Cruz County business: REI employees’ union push, salmon decision day and East Cliff Village plans
REI is the latest among Santa Cruz County stores to move toward unionization, following recent efforts at local Starbucks, Jessica M. Pasko reports in her latest business roundup. Also included: when the local salmon fleet will hear about the upcoming season, development plans for the Live Oak farmers market’s current site, comings and goings and dates to save.
In the Public Interest: A big week for decision-makers up and down Santa Cruz County
The Santa Cruz County Board of Supervisors and city councils in Watsonville and Santa Cruz take on notable agenda items at Tuesday meetings. Christopher Neely previews it all, plus other news and notes from the local politics and policy scene, in his weekly newsletter.

