In her weekly look at local business, Jessica M. Pasko runs down comings and goings in downtown Santa Cruz, including fintech company Paystand moving its headquarters to the Rittenhouse Building. She’s also got names, numbers and events to know.
Scotts Valley
Scotts Valley City Council backs efforts to make community more autism-friendly
Scotts Valley officials voiced support for a plan to allocate funds for autism certification training for local businesses and community organizations, joining a broader movement to make Santa Cruz County more welcoming to neurodivergent visitors and residents.
This week in Santa Cruz County business: Distilleries push for permanent direct shipping, Dignity Health mourns former CEO, another downtown closure
Santa Cruz’s Venus Spirits is among a coalition of California craft distillers urging state legislators to make permanent their ability to ship directly to consumers, Jessica M. Pasko reports in her weekly look at local business.
Introducing the Lookout app: Read, listen, play, and stay connected to Santa Cruz County happenings
We’re excited to announce the launch of the first-ever Lookout Santa Cruz app, your new companion for staying connected with everything Santa Cruz County. Whether you’re catching up on the latest headlines, looking for local events, or enjoying a puzzle break, our app has it all—right in your pocket. The Lookout app is available in […]
Man taken into custody for attempted sex crime against a child
Scotts Valley Police Department detectives arrested a Los Banos man after they say he allegedly contacted a minor he previously assaulted.
Rent control passed in Santa Cruz and Watsonville in November, and other election map stories
New precinct maps offer a fresh perspective on November’s election. From rent control support in Santa Cruz and Watsonville to shifting stances on theft penalties and Donald Trump’s rising popularity, these visuals uncover the geographic, political and social forces shaping Santa Cruz County’s electoral decisions.
The Shapers: Bruce McPherson’s retirement means the end of a remarkable career and a 160-year family legacy
Bruce McPherson is retiring after 50 years in the public spotlight in Santa Cruz County, as a newspaper editor, state representative, and county supervisor. But his retirement also means that the McPherson family legacy, dating back to the Civil War, is eclipsing as well.
Where to go for New Year’s Eve in Santa Cruz County
From laser-lit dance parties to intimate musical performances, there are plenty of New Year’s Eve celebrations going on across Santa Cruz County to bid farewell to 2024 and ring in the start of 2025.
Lily Belli on Food: Santa Cruz’s cookbook conscience, holiday wines and Christmas eats
News, notes and recommendations from the world of Santa Cruz County food & drink via Lookout correspondent Lily Belli.
Best of Santa Cruz County food & drink events, Dec. 20-26
Lookout food & drink correspondent Lily Belli highlights top events happening around Santa Cruz County in the coming holiday week, plus more listings from Lookout’s BOLO events calendar.

