Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Westside / Downtown
Salty Otter owner says AI logo uproar has ‘crushed’ her lifelong dream
Following a wave of online criticism and one-star reviews from locals, The Salty Otter Sports Grill replaced its colorful, AI-assisted otter logo with a stark black-and-white design.
Santa Cruz City Schools to break ground on county’s first educator workforce housing March 18
Santa Cruz City Schools is set to break ground on an $80 million housing project – the county’s first educator housing complex. The project on the Westside will have studios, one-bedroom apartments, two-bedroom apartments and three-bedroom apartments for 100 staff.
Cat & Cloud café workers move to form a union — and they won’t need an election to do it
Just two days after Cat & Cloud café workers sent a letter to the company’s owners to formally announce their intention to unionize, the employees’ union heard from the owners’ attorneys, saying they would recognize the union without an election.
Iran war protest draws hundreds to downtown Santa Cruz
More than 200 people gathered at the intersection of Ocean Street and Water Street on Monday evening to protest the U.S. and Israeli military action in Iran.
Carmageddon: RTC turns to state, feds for next step in passenger rail project — environmental work
The Santa Cruz County Regional Transportation Commission needs to cover a $15 million funding gap to pay for the passenger rail project’s environmental work. It will turn to state and federal officials to find funding for the next step.
Good Egg Productions hatches a new theater model with ‘Matt & Ben’
Good Egg Productions, a new Santa Cruz theater company, opens with “Matt & Ben,” the satirical two-person comedy by Mindy Kaling and Brenda Withers that imagines how Matt Damon and Ben Affleck wrote “Good Will Hunting.” Performances run March 13-22 at Actors’ Theatre.
Big cats, bigger protections: Santa Cruz County mountain lions now listed as threatened
Mountain lions in Santa Cruz County recently gained new protections under the California Endangered Species Act after years as candidates for listing. Protecting six distinct puma populations around the state is a win for many dedicated researchers, but the move heightens the concerns about potential land-use and livestock impacts for developers, ranchers and farmers.
Friday evening traffic: Car hits traffic light, debris at Soquel Ave.; lane, signal closures
Friday traffic trouble spots in and around Santa Cruz County.
UCSC alumni to celebrate life and legacy of Tom Lehrer with performance in April
UC Santa Cruz alumni will reunite on April 11 to honor the life and legacy of Tom Lehrer, a beloved math educator as well as American musician, singer-songwriter and satirist who taught at the university for decades and died last summer at 97.

