Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Westside / Downtown
In the Public Interest: ICE’s recent local activity; Flock camera discussion; Head Start turmoil
Around Santa Cruz County politics & policy with news and notes from Lookout correspondents and staff.
Beach hazards, coastal flood advisory in effect this week for Santa Cruz County
A beach hazards statement is in effect through 10 p.m. Wednesday due to an increased risk for strong sneaker waves and rip currents, and the National Weather Service also issued a coastal flood advisory from 6 a.m. Tuesday to 3 p.m. Sunday due to king tides, which are the highest tides of the year.
The Westside boom: How a blossoming business district evolved from industrial disrepair
The business district on the Westside of Santa Cruz between Fair and Swift streets is booming with food, wine, beer, coffee, even cannabis. How did it evolve from abandoned light industrial to a vital touchstone to Westsiders?
Holiday pop-ups breathe new life into long-vacant Logos and Palace Art spaces downtown
Two local event companies are bringing new life to two long-vacant downtown Santa Cruz buildings this holiday season. Collective Santa Cruz and Santa Cruz Mountains Makers Market will host holiday markets at the former Logos Books & Records and Palace Art spaces, respectively, featuring dozens of local artists and food vendors. City officials hope the pop-ups will enliven challenging storefronts, which have sat empty for several years.
City of Santa Cruz delays Flock camera discussion until January
The Santa Cruz City Council has pushed off plans to revisit its contract with Flock Safety for automated license plate readers until January, rather than its originally planned date of Dec. 9.
‘A Christmas Carol’ highlights a busy holiday season in Santa Cruz County
The holiday season begins in earnest this weekend, and Santa Cruz County is gearing up for a number of performances, festivals and shows to celebrate the season.
Trio of small earthquakes rattles Santa Cruz County
A trio of earthquakes centered just east of Gilroy was felt throughout the area at 6:16 a.m. on Wednesday morning, according to the U.S. Geological Survey.
Lily Belli on Food: Mesmerizing mushrooms, Home Away launches and holiday cookie decorating workshops
Santa Cruz Mushrooms in Live Oak, the new Home Away in Soquel and Mission West on Santa Cruz’s Westside are just some of the spots Lily Belli is stopping at in her Tuesday newsletter.
Santa Cruz County business filings: Week of Nov. 25
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

