Santa Cruz County business filings: Week of Aug. 4

Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

MOUNTAIN HIGH CRAFTERS was registered at 81 Vick Dr., Santa Cruz, by Brent Clarence Jacobs as an individual business on July 20.
ELIZABETH ANN STUDIOS was registered at 1567 Pesce Way, Santa Cruz, by Elizabeth Ann Plummer as an individual business on July 20.
MB BOOKKEEPING was registered at 618 McKenzie Ave., Watsonville, by Silva Anthony as an individual business on July 20.
FUEGO JALISCIENSE was registered at 738 Martinelli St., Watsonville, by Aldo Perez-Lara as an individual business on July 20.
ALWAYS RIDING NEVER HIDING CLOTHING was registered at 1045 Water St. A, Santa Cruz, by Conquistadores Fernandez LLC as a limited liability company on July 20.
NAUTICAL CUSTOMS SANTA CRUZ was registered at 1045 Water St. A, Santa Cruz, by Conquistadores Fernandez LLC as a limited liability company on July 20.
CROSSOVER CREATORS FUND was registered at 2a Madrone Ave., Mount Hermon, by Crossover Sound Waves Incorporated as a corporation on July 21.
BROTHERS KEEPER BASKETBALL was registered at 1840 Wharf Rd., Capitola, by Brothers Keeper Basketball LLC as a limited liability company on July 21.
BMS AUTOMATIC GATES was registered at 325 Soquel Ave. #200, Santa Cruz, by Bms Garage Doors And Gates, Inc. as a corporation on July 21.
WALTZ BEHAVIOR GROUP was registered at 231 Oregon St., Santa Cruz, by Access Educational Solutions LLC as a limited liability company on July 21.
COASTAL HOME CONCIERGE was registered at 3357 Chardonnay Rd., Soquel, by Anne M.F. Harrison as a general partnership on July 22.
PACIFIC COAST ELECTRICAL SOLUTIONS was registered at 836 Seacliff Dr., Aptos, by Pacific Coast Trades Group, Inc. as a corporation on July 22.
THE APPLE BIN FRUITSTAND was registered at 1907 East Lake Ave., Watsonville, by George Basich as a business operated by a married couple on July 22.
ALEGEND, EOSGROVE, LEGEND TEXT was registered at 160 Pine Flat Rd., Santa Cruz, by Joseph David Hencke as an individual business on July 22.
SIGNAL INSTITUTE was registered at 2125 Pleasant Valley Rd., Aptos, by Braveheart Inc. as a corporation on July 22.
THE QUEEN PUPUSAS was registered at 163 West Lake Ave., Watsonville, by Nelia Rivas as a co-partnership on July 23.
CRUZ’N SHUTTLES AND TOURS was registered at 200 12th Ave., Santa Cruz, by Cruz’n Transportation LLC as a limited liability company on July 23.
NURTURED BEGINNINGS was registered at 525 Airport Blvd. #52, Watsonville, by Mayra Paulina Fernandez-Zamora as an individual business on July 23.
DAY VALLEY DAHLIAS, DAY VALLEY GARDENS was registered at 1805 Leslie Lane, Aptos, by George J. Lucchesi as a business operated by a married couple on July 23.
SHOCKWAVE SANTA CRUZ was registered at 9509 Soquel Dr., Aptos, by Hastings Chiropractic Inc. as a corporation on July 23.
RESTORATIVE INK LLC was registered at 7495 Soquel Dr., Suite D, Aptos, by Restorative Ink LLC as a limited liability company on July 24.
PACIFIC COFFEE ROASTING COMPANY S.C. was registered at 815 Ocean St., Santa Cruz, by Hassan Ayyad as an individual business on July 24.
MITCHELL MAINTENANCE was registered at 45 Boling Rd., Royal Oaks, by Richard Mitchell as an individual business on July 24.
TACOS DON VERGAS was registered at 55 Gardner Ave., Watsonville, by Rene Hernandez Resendiz as an individual business on July 24.
OLIVIA’S HERITAGE SPA was registered at 2908 Freedom Blvd., Watsonville, by Ngm Group LLC as a limited liability company on July 27.
SOLINE JEWELRY was registered at 4200 Diamond Street #1, Capitola, by Align Creative LLC as a limited liability company on July 27.
IMPERIO PAINTING AND GENERAL MAINTNANCE was registered at 789 Green Valley Rd. Spc 64, Watsonville, by Jose De Jesus Rocha Rocha as an individual business on July 27.
FINANCIAL FREEDOM was registered at 13801 Hutchings Court, Watsonville, by Cuauhtemoc Medina as an individual business on July 27.
UNCORPRATING was registered at 107 Washburn Ave., Capitola, by John Borgman as an individual business on July 27.
NP CURA was registered at 6265 Highway 9, Felton, by Melco Nursing, Inc. as a corporation on July 28.
CENTER OF ATTENTION was registered at 777 Chestnut St., Santa Cruz, by Center Of Attention Family Therapy Incorporated as a corporation on July 29.
SEA UNIT FISHERIES was registered at 3744 Valera Dr., Soquel, by Brett Maas as an individual business on July 29.
SUNFLOWER CHILD DEVELOPMENT was registered at 16 Vallecitos Lane, Watsonville, by Sunflower Child Development LLC as a limited liability company on July 29.
EVERGREEN PATHS was registered at 124 School Lane, Santa Cruz, by Mas Serenity Bookkeeping LLC as a limited liability company on July 29.
STYLEDXBEE was registered at 130 Roache Rd., Freedom, by Bianca Madrigal-Sandoval as an individual business on July 29.
THE PIX STUDIO was registered at 1145 Chanticleer Ave., Apt. 8, Santa Cruz, by Miguel Angel Rodriguez Mendez as an individual business on July 30.
DE COLORES CLAY was registered at 204 Calabasas Rd., Watsonville, by Daniel Casella as a general partnership on July 30.
SALT & SUMMIT RETREATS was registered at 833 Valencia Rd., Aptos, by Valencia House LLC as a limited liability company on July 31.
MUTTEER was registered at 621 Paradise Park, Santa Cruz, by Hussein Mohamed as an individual business on July 31.