Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

  • GLOW UP BEAUTY STUDIO was registered at 55 Crestview Dr., Watsonville, by Aurora Josefina Rincon Arias as an individual business on May 4.
  • GOODFELLOW THEATER COMPANY was registered at 13130 Oak St., Boulder Creek, by Brittney Marie Mignano as an individual business on May 4.
  • CALI FIZZ was registered at 385 Corralitos Rd., Watsonville, by Sheila A. Alvarez as an individual business on May 4.
  • THE BAGELRY was registered at 320 Cedar St., Suite A, Santa Cruz, by Pink Flamingo Bagels, Inc. as a corporation on May 5.
  • CLASSIC CARS CRUISERS was registered at 499 Auto Center Dr., Suite B, Watsonville, by Macario Contreras Nino as an individual business on May 5.
  • MW PROPERTY MGMT. was registered at 430 Valley View Ave., Felton, by Martin Weyrauch as an individual business on May 5.
  • TRESTLES RESTAURANT was registered at 316 Capitola Ave., Unit A, Capitola, by Trestles Restaurant LLC as a limited liability company on May 5.
  • SALTLINE ELECTRIC was registered at 142 James St., Santa Cruz, by Alexander Macwhorter as an individual business on May 5.
  • JIM WALTERS TRACTOR SERVICE was registered at 240 Lorenzo St., Boulder Creek, by Ashley Elisabeth Walters as an individual business on May 6.
  • PRIMO AIR BRUSHING was registered at 14 Quinn Ave., Freedom, by Jose Mateo Gonzalez as an individual business on May 6.
  • CON AZUCAR CAFE was registered at 825 Pacific Ave., Santa Cruz, by Ddeag LLC as a limited liability company on May 7.
  • PERCH SAUNA was registered at 211 Woods St., Santa Cruz, by The Perch Co LLC as a limited liability company on May 7.
  • THE POLE ORACLE was registered at 2230 Brommer St., Santa Cruz, by Nikki Dance as an individual business on May 7.
  • KINDPEOPLES was registered at 533 Ocean St., Santa Cruz, by Ceneris LLC as a limited liability company on May 7.
  • SANTA CRUZ MOUNTAIN TRADING COMPANY was registered at 12685 Highway 9, Boulder Creek, by Charles Everett Needles as an individual business on May 7.
  • SEACLIFF SURF AND SKATE was registered at 234 A Santa Cruz Ave., Aptos, by Nicholas C. Hanna as an individual business on May 8.
  • VELVET POPPY PHOTOBOOTH was registered at 113 Calabasas Rd., Watsonville, by Christina McCawley as an individual business on May 8.
  • MIX SALE was registered at 126 Montero Ct., Aptos, by Bella Flor De Maria Gonzalez Sanchez as an individual business on May 8.
  • PENLOVER was registered at 565 Western Dr., Apt. A, Santa Cruz, by Leonard Eiger as an individual business on May 11.
  • FRANK’S TRUCK PAINTING was registered at 61 Old El Pueblo Rd., Scotts Valley, by Frank Albert Mates as an individual business on May 11.
  • L&W SUPPLY was registered at 114 Walker St., Watsonville, by Abc Supply Interiors, Inc. as a corporation on May 11.
  • INKJET STENCILS was registered at 250 Estrella Dr., Scotts Valley, by Klj Management LLC as a limited liability company on May 13.
  • BRONZA BIKINIS was registered at 149 Alta Ave., Santa Cruz, by Milan Cecilia Golder as an individual business on May 13.
  • ACR PRO PAINTING was registered at 789 Green Valley Rd., Spc #32, Watsonville, by Alejandro Ruiz Rodriguez as an individual business on May 14.
  • SANTA CRUZ THERAPY CENTER was registered at 327 Fall Creek Dr., Felton, by Santa Cruz Therapy And Marriage Counseling, Inc. as a corporation on May 14.
  • SC HOT TAPS was registered at 101 Echo St., Santa Cruz, by Sc Hot Taps LLC as a limited liability company on May 14.
  • DREAMHOMEREFERRALS was registered at 101 Cooper St., Santa Cruz, by Cdrhomes, Inc. as a corporation on May 14.
  • OPTIMAL WORKFLOW LEDGER, OWL NOTARY & LIVE SCAN, OWL NOTARY SERVICES, OWL NOTARY SERVICES & LIFE SCAN, OWL TAX ACCOUNTING was registered at 5523 Scotts Valley Dr., #206, Scotts Valley, by Nora Ayon as an individual business on May 14.
  • A-1 GARAGE DOORS was registered at 90 Dolores Ave., Watsonville, by Robert C. Grant as an individual business on May 14.
  • AMIGO FLOWERS was registered at 320 Carey Ave., Freedom, by Leticia Perez Gallo as an individual business on May 15.
  • SOIL AND SEA PHOTOGRAPHY was registered at 790 Mariner Park Way #8, Santa Cruz, by Kelley Creative Studios LLC as a limited liability company on May 15.
  • BOHBEE’S HANDYMAN SERVICES was registered at 37 Little Way Lane, Watsonville, by Bohbee’s Construction LLC as a limited liability company on May 15.
  • FILLMYLAKE, JJJ VENTURE ENTERPRISES LLC, MNEMOCRYPT, THELAKE, WHATSUN was registered at 255 Eureka Canyon Rd, Watsonville, by JJJ Venture Enterprises LLC as a limited liability company on May 15.