O’Neill Surf Shop will be closing one of its five Santa Cruz County locations this month. The last day of business for the downtown Santa Cruz store is Jan. 14.
Changing Santa Cruz
Santa Cruz’s new luxury hotel La Bahia slowly taking shape for summer opening
Long in the planning and construction stages, the aspiring luxury hotel La Bahia Hotel & Spa is preparing for a late summer 2025 opening on the Santa Cruz beachfront, with a spa, a couple of restaurants and a membership beach club for hotel guests and locals alike.
New-look Clocktower Center is half the height, but still out of scale for some residents
The Clocktower Center proposal in downtown Santa Cruz has been downsized, but tensions remain. While some praise its potential to address a housing shortage, critics argue it’s still too tall, too disruptive, and woefully lacking in parking.
Amid economic uncertainty, downtown Santa Cruz comics store Comicopolis calls for community help
As small businesses struggle to regain foot traffic after the pandemic thanks to the growing popularity of online shopping, downtown Santa Cruz comic store Comicopolis took to social media to issue a plea for help.
Santa Cruz hopes to trade deeply affordable housing for height limits in downtown expansion
The Santa Cruz City Council endorsed a plan on Tuesday that would offer developers incentives to limit building height to 12 stories in the South of Laurel neighborhood, including reducing the number of units developers are required to offer to very low-income renters.
New Leaf in downtown Santa Cruz to close Tuesday ahead of move to larger space
New Leaf Community Markets will close its downtown Santa Cruz location on Tuesday at 7 p.m. A new tenant for the Pacific Avenue spot has not yet been identified, but city officials say they hope that another grocery store will open in the space to serve the growing downtown community. New Leaf plans to open a new larger grocery store on River Street next year.
Artists’ proposals sought for enormous downtown Santa Cruz mural
The City of Santa Cruz is taking proposals for a potentially giant new downtown mural on the yet-to-be-constructed development on the corner of Soquel Avenue and Front Street. The deadline for submissions is Oct. 31.
Rent cap gets final approval from Santa Cruz City Council
The Santa Cruz City Council unanimously approved a city ordinance to bring government-assisted living facilities with expiring rent restrictions, including the downtown St. George Residences, under the same protections mandated by a state law that limits the size of single-year rent increases. The ordinance will go into effect on Oct. 24, just a week before St. George residents were facing rent hikes as high as 200%.
Cruz Hotel will move forward after Coastal Commission gives it a green light
The California Coastal Commission last week approved the long-discussed and debated Cruz Hotel project proposed at the corner of Front and Laurel streets in downtown Santa Cruz. The project had been appealed to the Coastal Commission, as expected, following the Santa Cruz City Council’s 5-1 approval of the hotel in March.
Santa Cruz City Council to vote to restrict rent hikes at St. George — and other buildings like it in the city
The Santa Cruz City Council is slated to vote Tuesday on an ordinance that would bring all government-assisted housing developments in the city under the same protections as other housing developments established in Assembly Bill 1482. If passed, annual rent hikes at these developments would be limited at 5% plus inflation or 10% — whichever is lower.

