Affordable housing isn’t a matter of opinion — it’s math, writes Doug Erickson, founder of Santa Cruz Works. Here, he explains why developers of new market-rate housing aren’t the villains they’re often made out to be, and why affordable and market-rate homes play different but complementary roles. Understanding the economics behind both will help us navigate Santa Cruz’s housing crisis, he writes.
Changing Santa Cruz
Posted inHousing & Development
Between a lot and a high place: With two apartment buildings rising on either side, a car dealer watches the neighborhood change around him
A couple of hundred new tenants will be moving in next door, but is that good or bad for a used-car business?
Posted inBusiness & Technology
Bookie’s Pizza claims first retail spot at downtown’s Anton Pacific complex
Bookie’s Pizza, an acclaimed Detroit-style pizzeria founded by chef Todd Parker, will relocate to a larger restaurant at Anton Pacific on Pacific Avenue, becoming the first retail tenant in the mixed-use downtown Santa Cruz development. The move marks an early milestone for Anton Pacific’s commercial leasing as developers work to fill new ground-floor retail spaces.
Posted inBusiness & Technology
This week in Santa Cruz County business: Planning commission weighs next steps for Front & Laurel project; apple farmers face shift as Martinelli’s cancels contracts
This week in local business, Jessica M. Pasko has the latest on a proposed mixed-use development in downtown Santa Cruz, a seismic development for South County apple growers and names, numbers and dates to know.
Posted inFood & Drink
Alley Oop opens in downtown Santa Cruz with vintage cocktails and speakeasy style
A new downtown Santa Cruz cocktail lounge, Alley Oop, has transformed the former Poet & Patriot pub into a polished, speakeasy-style bar with a focus on vintage drinks and small plates.
Posted inFood & Drink
Gran Gelato Caffè opens in downtown Santa Cruz, among first businesses in new developments
Gran Gelato Caffè, a new Santa Cruz café from the owners of Pizzeria La Bufala, has opened on Cedar Street, serving house-made Italian gelato, pastries and espresso. The shop is among the first retail tenants in the new downtown developments.
Posted inHousing & Development
New housing along San Lorenzo finally opens, connected to the river for first time in decades
City leaders and Santa Cruz community members celebrated the grand opening of the RiverRow apartments, located along the San Lorenzo River. The downtown development is unique because it opens onto the river, instead of facing away.
Posted inHousing & Development
Road closures, loss of parking during downtown Santa Cruz library construction taking toll on surrounding businesses
Multiple downtown Santa Cruz businesses say foot traffic is down since the city broke ground on the new public library and affordable housing project last August, eliminating a parking lot for customers and visitors.
Posted inBusiness & Technology
Residents ‘vehemently oppose’ proposed Catalyst project as developers, city officials present plans
A Thursday meeting hosted by representatives from the City of Santa Cruz and the developer and architect of a proposed project that would demolish downtown music venue The Catalyst met with frustration and skepticism from residents and nearby business owners.
Posted inBusiness & Technology
This week in Santa Cruz County business: Meeting scheduled for proposed housing at Catalyst site; national retailer marks Santa Cruz debut
The Santa Cruz community gets a chance next week to learn more about the development proposed for the site of The Catalyst nightclub, Jessica M. Pasko reports in her weekly look at local business. Meanwhile, home decor and retail chain Anthropologie is set to open on Pacific Avenue on Wednesday.
