For all their efforts to survive by swerving to outdoor dining, business owners are now facing another blow if the new state restrictions force them back to pick-up and delivery service only.
Local Business
FAQ: How Gov. Newsom’s regional stay-at-home order impacts Santa Cruz County
The new regional stay-at-home order is different from the first order that came in the early days of the pandemic. Here are answers to some of the questions Santa Cruzans might have:
21 for ’21: Annieglass adapts to the perils of manufacturing in a pandemic
Ann Morhauser of Annieglass was overseeing a small luxury manufacturing business with a national market and a local tourist destination at its Watsonville site. The former survived. The latter may have to wait until the pandemic passes.
Scotts Valley extends outdoor dining, fitness classes through end of May as pandemic drags on
New Leaf Community Markets brand manager Lindsay Gizdich said the store is moving from Pacific Avenue in order to have…
A gifted community on Giving Tuesday
New Leaf Community Markets brand manager Lindsay Gizdich said the store is moving from Pacific Avenue in order to have…
Honoring 10 Santa Cruzans who have risen to the challenge for others in 2020
Santa Cruz Works hosts an online event to express gratitude to those who’ve gone above and beyond to help the community survive 2020
We are a place where a bookstore is the soul of the community
THE HERE & NOW: The distressing headlines about many of the world’s great indie bookstores should remind Santa Cruzans that even beloved institutions like Bookshop Santa Cruz are not immune to the scary math of pandemic economics.
21 for ’21: Toby Corey rallying small businesses to ‘adapt-or-die’ in a post-pandemic world
The former Silicon Valley entrepreneur/executive is adamant that consumer behavior has changed and will never go back to what it once was pre-COVID-19. His mission is to help them adapt.
How Santa Cruzans say they spent pandemic Black Friday
This holiday season — like the rest of this year — has been far from normal. Many aspects of daily life are now taboo, making way for awkward elbow bump greetings and face-mask double-takes. As Santa Cruz County inches out of the pandemic, Lookout is chronicling the changes in our lives and the accomplishments of […]
10 special local drinks perfect for the holidays — or any day
Santa Cruz County sure does produce its fine beverages. And it’s not always just the obvious ones. Here’s a look at 10 good, slightly under-the-radar options for small-gathering social time this holiday season. Cheers!

