Mad Yolks, the egg-themed brunch hotspot known for its loaded brioche sandwiches and playful vibe, is opening a second location in Pleasure Point on July 8.
Local Business
In face of financial headwinds, MAH looks to expand revenue with new museum store
The Santa Cruz Museum of Art & History is entering a new fiscal year with a new museum store. With that venture and others, the MAH is hoping to generate new revenue streams to offset a lingering post-COVID debt.
This week in Santa Cruz County business: Joby in Dubai, new UCSC entrepreneur program, economic impact of local ag
In this week’s look at Santa Cruz County business, Jessica M. Pasko highlights Joby Aviation’s milestone in Dubai, UC Santa Cruz’s new entrepreneurship program and agriculture’s nearly $1.6 billion impact on the local economy.
Eaters Digest: Flavors of India at the Boardwalk
Lily Belli serves up another helping from Santa Cruz County’s bustling food & drink scene.
Best of Santa Cruz County food & drink events, June 27-July 3
Lookout food & drink correspondent Lily Belli highlights top events happening around Santa Cruz County this weekend and into next week, plus more listings from Lookout’s BOLO events calendar.
This week in Santa Cruz County business: New makers space on Westside launches with summer camp; new hires at two nonprofits
In this week’s look at Santa Cruz County business, Jessica M. Pasko highlights DIY arts space Santa Cruz Maker Studios, notes comings and going around the county and crunches some local numbers.
Lily Belli on Food: Inside the Boardwalk’s dining makeover; Ella’s grounded; honors for local foodie businesses
In her Tuesday newsletter, Lily Belli eats her way through the Santa Cruz Beach Boardwalk’s diverse new dining options, notes a closing in Watsonville and runs down a number of area food businesses on big best-of lists.
Beyond corn dogs and funnel cakes: Inside the food revolution at the Boardwalk
The Santa Cruz Beach Boardwalk is ushering in a new era of dining, blending its nostalgic staples like corn dogs and funnel cakes with fresh, made-to-order offerings like tikka masala, Nashville hot chicken and quesabirria.
From butter chicken to brisket: A guide to the Santa Cruz Beach Boardwalk’s surprising new food scene
The Santa Cruz Beach Boardwalk is leveling up its food game, offering everything from quesabirria tacos and Cajun shrimp boils to Korean BBQ tofu and nitrogen-blasted ice cream, all made fresh in front of guests.
Eaters Digest: Three must-go food events this weekend
A buzzy food weekend is upon us as summer hits Santa Cruz County, and Lily Belli has your guide to what’s on the menu.

