In her weekly look at local business, Jessica M. Pasko updates a Driscoll’s berry lawsuit, notes another milestone for Joby Aviation and passes along numbers, names and events to know around Santa Cruz County.
Local Business
Lily Belli on Food: Extra Tasty summer starts Saturday; Harbor Café’s new owners; Bittersweet Bistro confusion
Santa Cruz County food & drink news, notes, recommendations and more from Lookout correspondent Lily Belli.
Amid mounting vacancies, downtown Santa Cruz needed a coach, and a matchmaker
Santa Cruz hired retail coach Charles Parker to address its mounting downtown vacancies issue. Described as a “matchmaker,” Parker is now leading the effort to pitch the city’s potential to businesses — aiming to turn empty storefronts into vibrant hubs amid shifting retail trends and increasing housing stock.
Eaters Digest: Cali Benedict at Harbor Café
Lily Belli hits up Live Oak brunch favorite Harbor Café for this week’s recommended bite; her Friday newsletter also includes event recommendations for the weekend via Lookout’s BOLO calendar and beyond and stories you might’ve missed.
Best of Santa Cruz County food & drink events, May 16-22
Lookout food & drink correspondent Lily Belli highlights top events happening around Santa Cruz County in the coming week, plus more listings from Lookout’s BOLO events calendar.
Three restaurant industry veterans bought Santa Cruz brunch spot Harbor Café, and don’t want to change a thing
Harbor Café, a cult-favorite brunch spot near the Santa Cruz Harbor, has new owners: longtime locals and industry veterans Justin and Jessica Foust and partner Hollis Oatey. Known for its laid-back charm, creative cocktails and California-style breakfast and lunch menu – as well as long wait times – the new owners plan to make only small updates aimed at enhancing the experience for loyal guests and longtime staff.
After decades in business and hundreds of live shows, General Feed & Seed quietly closes its doors
General Feed & Seed shut its doors at the end of April, following decades of supplying local farmers and gardeners with just about anything they needed. But it was more than just a store – it served as a spot for live music shows and other community events, while being a symbol of the organic farming movement.
Staff of Life celebrates 56th anniversary with discounts, treats, tastings
Santa Cruz County staple Staff of Life Natural Foods marks 56 years in business with an anniversary celebration this weekend at its Santa Cruz store.
Downtown Santa Cruz in transition: Locals share hopes and fears for a changing city center
Lookout interviewed local residents to get their thoughts on why they come to downtown Santa Cruz, what they think of the changes underway downtown and what would encourage them to visit the city center more often.
Lily Belli on Food: Dani O’s star rising, Home’s new venture, Humble Sea raises Pier 39 flag
News, notes, recommendations and more from around Santa Cruz County food & drink via Lookout correspondent Lily Belli.

