Air taxi company Joby is suing rival Archer in Santa Cruz, alleging a former Joby employee leaked confidential terms of a real estate deal when he joined Archer earlier this year. Archer has denied the allegations. The case is unfolding as both companies rush to pursue FAA certification for their electric aircraft and launch commercial air taxi services.
Joby Aviation
This week in Santa Cruz County business: Local fintech company’s latest acquisition; startup pitches surf helmet on ‘Shark Tank’
In her weekly look at local business, Jessica M. Pasko reports on Paystand expanding payments to include some types of cryptocurrencies, previews a local startup’s appearance on “Shark Tank” and notes the debut of the Lookout List.
This week in Santa Cruz County business: National Starbucks closures hit two local stores; Joby’s next move in the Middle East
In her weekly overview of Santa Cruz County business, Jessica M. Pasko reports on the closure of Starbucks locations in Santa Cruz and Scotts Valley as part of a broader consolidation, Joby Aviation’s partnerships in the Middle East and Ashby Confections coming to Pacific Avenue.
This week in Santa Cruz County business: New Midtown, wine districts; Joby joins FAA air taxi program; Capitola Mall redevelopment
Businesses in Midtown Santa Cruz and in local wine-producing areas are closer to creating districts aimed at improving public services and reviving commercial areas, Jessica M. Pasko reports in her weekly column.
This week in Santa Cruz County business: Woodstock’s union moves forward, Joby’s big acquisition, replacement eyed for Ella’s at the Airport
In her weekly look at local business, Jessica M. Pasko has the latest on unionization efforts at downtown Santa Cruz’s Woodstock’s Pizza, a Joby Aviation acquisition and Watsonville considering proposals to take over its airport restaurant.
This week in Santa Cruz County business: Joby in Dubai, new UCSC entrepreneur program, economic impact of local ag
In this week’s look at Santa Cruz County business, Jessica M. Pasko highlights Joby Aviation’s milestone in Dubai, UC Santa Cruz’s new entrepreneurship program and agriculture’s nearly $1.6 billion impact on the local economy.
PVUSD students can learn to build a flyable two-seater airplane under new career skills program
Pajaro Valley Unified School District said it is launching a new training program that will allow students to build their own working airplanes from scratch. Partners include Joby Aviation and Tango Flight.
This week in Santa Cruz County business: Legal battle over berry breeds goes on; Joby’s latest steps
In her weekly look at local business, Jessica M. Pasko updates a Driscoll’s berry lawsuit, notes another milestone for Joby Aviation and passes along numbers, names and events to know around Santa Cruz County.
This week in Santa Cruz County business: Santa Cruz County Bank rebrands, Joby hits 40,000 miles and a new Encompass CEO
In her weekly look at local business, Jessica M. Pasko has an update on Santa Cruz County Bank’s rebranding, a Driscoll’s court battle, and Joby’s latest milestone.
This week in Santa Cruz County business: Local agriculture mulls impact of proposed tariffs; cannabis lounges’ future in county
It’s still unclear exactly how President Donald Trump’s promised tariffs – and retaliatory measures from Mexico and Canada – will affect Santa Cruz County agriculture and particularly the all-important berry crop, Jessica M. Pasko reports in her weekly look at local business.

