In her weekly look at local business, Jessica M. Pasko has the latest on unionization efforts at downtown Santa Cruz’s Woodstock’s Pizza, a Joby Aviation acquisition and Watsonville considering proposals to take over its airport restaurant.
Joby Aviation
This week in Santa Cruz County business: Joby in Dubai, new UCSC entrepreneur program, economic impact of local ag
In this week’s look at Santa Cruz County business, Jessica M. Pasko highlights Joby Aviation’s milestone in Dubai, UC Santa Cruz’s new entrepreneurship program and agriculture’s nearly $1.6 billion impact on the local economy.
PVUSD students can learn to build a flyable two-seater airplane under new career skills program
Pajaro Valley Unified School District said it is launching a new training program that will allow students to build their own working airplanes from scratch. Partners include Joby Aviation and Tango Flight.
This week in Santa Cruz County business: Legal battle over berry breeds goes on; Joby’s latest steps
In her weekly look at local business, Jessica M. Pasko updates a Driscoll’s berry lawsuit, notes another milestone for Joby Aviation and passes along numbers, names and events to know around Santa Cruz County.
This week in Santa Cruz County business: Santa Cruz County Bank rebrands, Joby hits 40,000 miles and a new Encompass CEO
In her weekly look at local business, Jessica M. Pasko has an update on Santa Cruz County Bank’s rebranding, a Driscoll’s court battle, and Joby’s latest milestone.
This week in Santa Cruz County business: Local agriculture mulls impact of proposed tariffs; cannabis lounges’ future in county
It’s still unclear exactly how President Donald Trump’s promised tariffs – and retaliatory measures from Mexico and Canada – will affect Santa Cruz County agriculture and particularly the all-important berry crop, Jessica M. Pasko reports in her weekly look at local business.
This week in Santa Cruz County business: Joby moves closer to launching passenger service, Moss Landing restaurant owners sue over battery plant fire
In her weekly roundup of local business, Jessica M. Pasko reports that Santa Cruz-based Joby Aviation is eyeing late this year or early 2026 for carrying the first passengers aboard its electric air taxis. She also has news on the aftermath of the Moss Landing battery plant fire and national honors for Santa Cruz Metro, plus names, numbers and events to know.
This week in Santa Cruz County business: Santa Cruz County Bank’s new hire ahead of rebrand; search for Chamber of Commerce CEO
Alison Voorhees is now the senior vice president and director of marketing at Santa Cruz County Bank, the county chamber of commerce expects big interest for its CEO opening, Joby Aviation clears another hurdle – you’ll find all that and more in Jessica M. Pasko’s local business roundup.
This week in Santa Cruz County business: Joby positioned for NYC air taxi service
In Santa Cruz County business news this week, Jessica M. Pasko reports on a key step being taken ahead of Joby Aviation’s plans to operate an air taxi service in New York next year, along with New Leaf Community Markets opening a new store in Capitola and Santa Cruz Works seeking nominees for local business leadership awards.
This week in Santa Cruz County business: Tourism’s hot summer; Joby’s air taxi gets $500M more from Toyota
In Santa Cruz County business news this week, Jessica M. Pasko reports on a strong summer for local tourism, thanks in part to high temperatures inland. Toyota is investing big in Joby Aviation’s air taxi, and local firm Parallel Flight Technologies has landed a Department of Defense program grant.

