It’s still unclear exactly how President Donald Trump’s promised tariffs – and retaliatory measures from Mexico and Canada – will affect Santa Cruz County agriculture and particularly the all-important berry crop, Jessica M. Pasko reports in her weekly look at local business.
Joby Aviation
Posted inBusiness & Technology
This week in Santa Cruz County business: Joby moves closer to launching passenger service, Moss Landing restaurant owners sue over battery plant fire
In her weekly roundup of local business, Jessica M. Pasko reports that Santa Cruz-based Joby Aviation is eyeing late this year or early 2026 for carrying the first passengers aboard its electric air taxis. She also has news on the aftermath of the Moss Landing battery plant fire and national honors for Santa Cruz Metro, plus names, numbers and events to know.
Posted inBusiness & Technology
This week in Santa Cruz County business: Santa Cruz County Bank’s new hire ahead of rebrand; search for Chamber of Commerce CEO
Alison Voorhees is now the senior vice president and director of marketing at Santa Cruz County Bank, the county chamber of commerce expects big interest for its CEO opening, Joby Aviation clears another hurdle – you’ll find all that and more in Jessica M. Pasko’s local business roundup.
Posted inLatest News
This week in Santa Cruz County business: Joby positioned for NYC air taxi service
In Santa Cruz County business news this week, Jessica M. Pasko reports on a key step being taken ahead of Joby Aviation’s plans to operate an air taxi service in New York next year, along with New Leaf Community Markets opening a new store in Capitola and Santa Cruz Works seeking nominees for local business leadership awards.
Posted inLatest News
This week in Santa Cruz County business: Tourism’s hot summer; Joby’s air taxi gets $500M more from Toyota
In Santa Cruz County business news this week, Jessica M. Pasko reports on a strong summer for local tourism, thanks in part to high temperatures inland. Toyota is investing big in Joby Aviation’s air taxi, and local firm Parallel Flight Technologies has landed a Department of Defense program grant.
Posted inBusiness & Technology
This week in Santa Cruz County business: Joby Aviation the ‘coolest thing made in California’?
This week in Santa Cruz County business news, Santa Cruz-based Joby Aviation is competing for the title of “coolest thing made in California,” a competition won last year by Tesla’s Model Y.
Posted inBusiness & Technology
This week in Santa Cruz County business: Joby Aviation Academy gets Watsonville OK, big win for Climatize, county housing market stays hot
A Joby Aviation school offering aviation career courses for high school, college and professional-level students is coming to Watsonville Airport, Jessica M. Pasko reports in her weekly local business roundup. Elsewhere, a Santa Cruz-based startup that helps renewable energy projects takes home a big honor, plus more news, names, notes and numbers to know.
Posted inBusiness & Technology
Target 2025: Joby marks another milestone in journey to launch air taxis
Santa Cruz-headquartered Joby Aviation says it remains on track to make electric air taxi service a reality in 2025, with federal approval of its operating system the latest hurdle the company has cleared.
Posted inBusiness & Technology
This week in Santa Cruz County business: Joby’s latest acquisition, Vallarta Supermarket opens in Watsonville and Colligan Theater’s future
Xwing, which develops autonomous flight systems for aviation and defense, is now under the Joby Aviation umbrella as the company eyes its 2025 goal for launching its electric air taxi. Elsewhere on the local business scene, Watsonville has a new supermarket, the City of Santa Cruz looks for a new tenant for the Colligan Theater and happenings, names and dates to know from Jessica M. Pasko.
Posted inBusiness & Technology
This week in Santa Cruz County business: Downtown prepping for new retail spaces, local berry company gets fair trade certification
In her weekly roundup, Jessica M. Pasko examines the future of retail in rapidly redeveloping downtown Santa Cruz, news from California Giant Berry Farms and numbers and dates to know in local business.