Posted inFood & Drink

Newsmakers 2025: Barista who helped unionize Verve says the experience changed how she saw herself

Sasha Pavy, a shy 24-year-old UCSC graduate, emerged as an unlikely leader of a successful unionization drive at three Verve Coffee Roasters cafés, rallying coworkers around higher wages, consistent hours and respect from management. After workers unanimously voted to unionize in September, Pavy was elected to represent the downtown Santa Cruz café in contract negotiations expected to continue through 2026.

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