Nicole Todd, cider maker and owner of Watsonville’s Santa Cruz Cider Company, spoke with Lookout about her experience in the burgeoning cider sector, being a woman in a traditionally male-dominated business, and how someone can pursue a job in the beverage industry.
Working in Santa Cruz
Posted inUncategorized
How I Got My Job: Variety is the spice of industrial designer Elisabeth Kooi’s work life
Local industrial designer Elisabeth Kooi spoke with Lookout about what it takes to enter this line of work, her personal experience in the field and advice she would give to someone who is looking to join the industry.
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How I Got My Job: Santa Cruz therapist David Schulkin switched from teaching surf lessons to mental health
Lookout is launching a regular feature talking to people in Santa Cruz County about their jobs and offering advice to those looking to get into the field. Here, we speak with Santa Cruz therapist David Schulkin about his motivations for becoming a therapist, his perspective on the field and what advice he would give to recent college graduates and career-switchers interested in therapy work.
Posted inPolitics & Policy
Santa Cruz updates design proposal for much-debated mixed-use library project
Under the new design, the long-awaited project — proposed for the downtown parcel Lot 4 — will now include more affordable housing units and fewer parking spots. The project is set to break ground in 2022.
Posted inBusiness & Technology
Connection through comics: Atlantis Fantasyworld celebrates 45 years in Santa Cruz, cultivating community
The stalwart comic book shop has seen a lot over the years, from the rise of comics’ popularity with “Star Wars” to the 1989 earthquake to the rejuvenation of downtown business. On its 45th anniversary, owner and founder Joe Ferrara takes a moment to reflect on all that has made the store so vital, and to look at what is on the horizon.
Posted inCity Life
Keeping It Local: Looking for a way to support your community with your gift-giving? Start with books
Wallace Baine launches Lookout’s “Keeping It Local” gift guide with the type he’d most like to receive: books. He runs down his recommendations for the various people in your life, focused on Santa Cruz County writers. Wallace and Lily Belli will be taking turns this week on various guides, from art to food to clothing, so stay tuned!
Posted inBusiness & Technology
WALLACE BAINE: ‘Buy local’ is more than a slogan, it’s a prescription for a stronger community
As the holidays rush up on us, Wallace Baine talks about how — this year, finally — he’s going to work to buy gifts from locals as much as possible. It is, he argues, how we create and sustain the special and unique place that is Santa Cruz.
Posted inBusiness & Technology
Here comes REI: Will Santa Cruz be a good fit for the big outdoor/adventure sports retailer?
The sporting goods co-op is set to officially open up shop in Santa Cruz next Friday, with 51 employees at its Live Oak location. Yet some local business owners are hesitant about the store’s potential: “It will be interesting to see how this plays out.”
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WALLACE BAINE: On the anniversary of the ’89 quake, imagining a Santa Cruz where it never happened
While it would not be right to think of the 1989 Loma Prieta quake as a “blessing,” it’s worth considering the ways in which downtown Santa Cruz was re-envisioned — and whether that would’ve ever happened without the natural disaster.
Posted inBusiness & Technology
Farmers market exec: Downtown redevelopment ballot initiative doesn’t represent our interests
Following last week’s announcement from Our Downtown on a proposed ballot initiative for the Santa Cruz library renovation plan, downtown farmers market director Nesh Dhillon told Lookout in an exclusive interview that the group — which purports to be an advocate for the market — has never reached out.