Business closures related to the pandemic hit downtown Santa Cruz hard: Approximately 30 retail shops have closed their doors since March 2020. But 15 new businesses have opened, while several others have reopened, moved to the area or are coming soon.
Working in Santa Cruz
Foodie firsts: Mentone, Alderwood garner Michelin recognition for Santa Cruz County
Santa Cruz will be represented for the first time ever with September’s release of the Michelin Guide to California. Meanwhile, Soquel’s Discretion Brewing has gotten another honor, this time as Small Business of the Year in Assemblymember Mark Stone’s district.
The Scotts Valley Art, Wine & Beer Fest is this weekend: Here’s what you need to know
On Saturday and Sunday at Siltanen Park, the festival — organized by the Scotts Valley Chamber of Commerce — will feature more than 23 local wineries and craft brewers, 12 food trucks and food vendors, and more than 100 local and nationally known artists.
Boulder Creek home ravaged by deadly fire now on the market — and being sold as is
The three-bedroom, one-bathroom property on Highway 9 billed as a “contractor special” is listed at $178,000 — and will come with a wealth of uncertainties in the wake of a blaze that killed its previous occupant.
A new thing rich people are into: Absolutely enormous crystals
Flush with pandemic savings and eager to embrace all things wellness, wealthy consumers are seeking out huge crystals to decorate their homes and backyards. “We’re basically a hobby show that got out of control,” says a gem-show exhibits chair. “It’s the best example of freewheeling capitalism that you could ever hope to see.”
Grub before you shop: Food trucks allowed to keep operating in Capitola Mall parking lot
The Capitola Planning Commission voted Thursday night to approve permits for up to three food truck vendors to operate in the Capitola Mall parking lot.
Soquel publisher tries to size up the post-Trump era in new essay collection
New Leaf Community Markets brand manager Lindsay Gizdich said the store is moving from Pacific Avenue in order to have…
‘I’m upset. I’m sad. I’m nervous.’: Service industry reels as another stay-at-home order kicks in
From hair salons to the outdoor dining, small business owners are struggling. Stranded Beauty Bar in Seabright and Venus Spirits on the Westside are two examples of businesses pushed to the brink.
Watsonville citizens clear on favorite downtown features. Could six new neighborhoods be in their future?
A survey asking Watsonville residents what they want out of their downtown area came back with the farmers’ market and city plaza rising above other favorites. Now, a planning firm will take that feedback and brainstorm.
Delivery done right: A look at the local establishments bringing you the goods
Here we are again on the verge of a stay-at-home order with all our great outdoor dining opportunities about to be put on hold. Fortunately delivery isn’t just for pizza and Chinese food anymore. Local establishments have dialed it in.

