Posted inBusiness & Technology

This week in Santa Cruz County business: Joby Aviation Academy gets Watsonville OK, big win for Climatize, county housing market stays hot

A Joby Aviation school offering aviation career courses for high school, college and professional-level students is coming to Watsonville Airport, Jessica M. Pasko reports in her weekly local business roundup. Elsewhere, a Santa Cruz-based startup that helps renewable energy projects takes home a big honor, plus more news, names, notes and numbers to know.

Posted inFood & Drink

Post boom, Santa Cruz County craft breweries defy bust with new recipes for success

The craft beer industry has plateaued since the boom years of the 2010s, but despite brewery closures making national and local headlines, the industry is still growing slowly in Santa Cruz County and beyond. As consumer preferences have changed and expanded to include non-beer beverages and entertainment, meeting those demands while staying true to each brewery’s ethos is the key to succeeding in today’s market. 

Posted inWatsonville / Pajaro

How Pastor Dan and Watsonville’s Westview Church became a center of homeless help

In the heart of Watsonville, a small church is playing an expanding role in the homeless crisis. What started as an effort to feed the unhoused population along the Pajaro River is expanding into a mini-village of 34 microhomes behind Westview Presbyterian Church that will also host social services. Construction is set to start next month with the goal of housing residents by December.

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