Quick Take:

Lookout photojournalist Kevin Painchaud was on hand to capture the start of the Watsonville Strawberry Festival.

The Watsonville Strawberry Festival turned the city’s downtown into a berry-infused carnival Friday, the first day of the three-day annual event.

Lookout photojournalist Kevin Painchaud took in the rides and food vendors offering unconventional takes on the region’s signature crop — from strawberry pizza to berry-spiked beer. Festivalgoers moved between tented stalls along Main and Lincoln streets, sampling local fare and dancing to live music in the Civic Plaza.

The free festival continues through Sunday.

Fresh, bright-red Watsonville-grown strawberries on full display at the Strawberry Festival. Credit: Kevin Painchaud / Lookout Santa Cruz
Carnival rides filled the streets of downtown Watsonville during the annual Strawberry Festival. Credit: Kevin Painchaud / Lookout Santa Cruz
Chocolate-drizzled strawberries on skewers. Credit: Kevin Painchaud / Lookout Santa Cruz
Carnival rides filled the streets of downtown Watsonville during the annual Strawberry Festival. Credit: Kevin Painchaud / Lookout Santa Cruz
The Watsonville Strawberry Festival is in full swing now through Sunday, August 3, celebrating the city’s strawberry-growing legacy with two days of family fun in downtown Watsonville Credit: Kevin Painchaud / Lookout Santa Cruz
People were dancing in the plaza during The Watsonville Strawberry Festival. Credit: Kevin Painchaud / Lookout Santa Cruz
Young and old alike indulged in a colorful variety of strawberry-themed treats at the Watsonville Strawberry Festival. Credit: Kevin Painchaud / Lookout Santa Cruz
The Watsonville Strawberry Festival is in full swing now through Sunday, August 3, celebrating the city’s strawberry-growing legacy with two days of family fun in downtown Watsonville. Credit: Kevin Painchaud / Lookout Santa Cruz

Kevin Painchaud is an international award-winning photojournalist. He has shot for various publications for the past 30 years, appearing on sites nationwide, including ABC News, CBS News, CNN, MSNBC, The...