Santa Cruz County business filings: Week of Feb. 24

Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

• LEMONS ROADTRIP was registered at 228 Monterey St., Santa Cruz, by Unconventional Activities LLC as a limited liability company on Feb. 9.
• SWIFT HAVEN INTERIORS, LLC was registered at 80 Airport Blvd. #103, Freedom, by Swift Haven Interiors, LLC as a limited liability company on Feb. 9.
• SANTA CRUZ METALS EXCHANGE was registered at 1804 Mission St. Unit 102, Santa Cruz, by Jacobeleah as an individual business on Feb. 9.
• CENTRAL CARE PLUS was registered at 90 Mariposa Ave. Suite B, Watsonville, by Central Care Plus LLC as a limited liability company on Feb. 9.
• TOLA FARMS INC. was registered at 111 Hathway Ave., Watsonville, by Tola Farms Inc. as a corporation on Feb. 10.
• GADGETKITCHENS.COM was registered at 925 38th Ave. Space 40, Santa Cruz, by Inger Louise Blanck as an individual business on Feb. 11.
• SANTA CRUZ PAINT CO. was registered at 3912 Portola Dr. S1, Santa Cruz, by Artt Paint Supplies LLC as a limited liability company on Feb. 11.
• ALICIA DAUTH CLEANING was registered at 8055 Hermosa Ave., Ben Lomond, by Alicia Marie Dauth as an individual business on Feb. 11.
• STUDIO WEST AND CO was registered at 2608 Mission St., Santa Cruz, by Danielle Golden Irby as a general partnership on Feb. 11.
• MARIO JUAREZ FRAMING CONSTRUCTION was registered at 547 Airport Blvd., Watsonville, by Mario Juarez Ramon as an individual business on Feb. 12.
• THE POINT IN SEASCAPE was registered at 10 Seascape Village, Aptos, by Hassan Ayyad as an individual business on Feb. 17.
• SANTA CRUZ RECORDING, SANTA CRUZ RECORDING STUDIO, SANTA CRUZ RECORDING STUDIOS was registered at 1305 Fair Ave., Santa Cruz, by Santa Cruz Recording Studios LLC as a limited liability company on Feb. 17.
• ALPHA PRO PAINTING was registered at 521 E. Beach St., Watsonville, by Juan Carlos Garcia Silva as an individual business on Feb. 17.
• PURE SOLE HEALING was registered at 450 Kelly Lane, Bonny Doon, by Jennifer Lynn Harker as an individual business on Feb. 17.
• TRACTOR SUPPLY COMPANY was registered at 580 Auto Center Dr., Watsonville, by Tractor Supply Company West, LLC as a limited liability company on Feb. 17.
• RACHELS HANDY HUSBAND LLC was registered at 11050 Hwy 9, Brookdale, by Rachels Handy Husband LLC as a limited liability company on Feb. 17.
• ETHOS REAL ESTATE was registered at 1360 41st Ave., Unit A, Capitola, 95010 by Justin Mcnabb as an individual business on Feb. 17.
• LATE AT LAST was registered at 442 Day Valley Rd., Aptos, by Nathan Bach as an individual business on Feb. 17.
• FROM A STRONG PLACE. was registered at 4 S Redwood Dr., Boulder Creek, by Josephine A. Lauren as an individual business on Feb. 18.
• CALAFRIA was registered at 7265 Hihn Rd., Ben Lomond, by Experiventures Inc. as a corporation on Feb. 18.
• CRUZ CONTROL HANDYMAN was registered at 122 Jaunell Rd., Aptos, by Jose Guadalupe Camarillo Cruz as an individual business on Feb. 18.
• QUICK CLOSE REAL ESTATE was registered at 8089 W. Zayante Rd., Felton, by Pavtino LLC as a limited liability company on Feb. 19.
• PAVLINA FAMILY MANAGEMENT COMPANY was registered at 8089 West Zayante Rd., Felton, by Peggy Pavlina as a general partnership on Feb. 19.
• 831 GERMAN BY THE SEA was registered at 123 Baldwin St., Santa Cruz, by Ute Balsley as an individual business on Feb. 19.
• SUSTAINABLE HOME BUILDS was registered at 20 Via Tecolote, Watsonville, by Matteus C. Olmedo as an individual business on Feb. 19.
• WAY LONG NOODLES was registered at 315 Younglove Ave., Santa Cruz, by Way Long Noodles LLC as a limited liability company on Feb. 19.
• BUBBLY BARTENDING was registered at 5353 Maretta Dr., Soquel, by Angela Gabriela Oswald as an individual business on Feb. 19.
• HAPPY TUMMY, SO THAI was registered at 103 Lincoln St., Santa Cruz, by Ok Station LLC as a limited liability company on Feb. 19.
• KEEP EM OUT was registered at 1521 Commercial Way, Santa Cruz, by Mark Thomas Jackson as an individual business on Feb. 20.
• ALPENGLOW COACHING was registered at 513 Altivo Ave., La Selva Beach, by Corinne Mehri Jenab as an individual business on Feb. 20.
• CALAFRIA ELECTRIC HEAT PUMP WATER HEATERS was registered at 7265 Hihn Rd., Ben Lomond CA 95005 by Experiventures Inc. as a corporation on Feb. 20.