In Santa Cruz County, anyone conducting business for profit under a fictitious business name — one that doesn’t include the owner’s surname or clearly reflect the nature of the business — must file a Fictitious Business Name statement with the county clerk within 40 days of starting operations. This is a legal requirement designed to inform the public about who is behind a business.
The list below rounds up recent business name filings. Read on to discover the latest developments, small businesses and pop-ups coming to Santa Cruz County.
New businesses
- PRIME ARC WELDING was registered at 610 Kings Hwy., Boulder Creek, by Nicholas Edward Welch as an individual business on Oct. 21.
- VILLARREAL FINE ART PHOTOGRAPHY was registered at 706 Orchid Ave., Capitola, by Villarreal, Jose Ramon as an individual business on Oct. 21.
- CORRALITOS HILLS FARM was registered at 3240 Freedom Blvd., Watsonville, Corralitos Hills Farm LLC as a limited liability company on Oct. 21.
- REDWOOD RISE SOURDOUGH was registered at 11 Carriage Ln., Scotts Valley, Kristin Anjanette Zwada as an individual business on Oct. 21.
- DISHUI AUTOMATION STUDIO was registered at 590 Wildwood Rd., Boulder Creek, by Josephine Jianping Liang as an individual business on Oct. 21.
- EN POINTE DANCE & FITNESS- SLV was registered at 6332 Hwy. 9, Felton, by Dawn Celinda Bradley as an individual business on Oct. 22.
- MRA CONSTRUCTION was registered at 9012 Soquel Dr., Apt 18, Aptos, by Pedro Adonis Martinez Rodriguez as an individual business on Oct. 22.
- MISFIT TRANSFERS was registered at 21 Carey Ave., Freedom, by Francesca Guadalupe Navarro as an individual business on Oct. 22.
- DADDY & ME, DADS SUPPORTING FATHER INVOLVEMENT & CO-PARENTING, HANDS ON FATHERHOOD, PAPAS SUPPORTING FATHER INVOLVEMENT & CO-PARENTING, VALUE BASED COMMUNICATION was registered at 15 Madison St., Watsonville, Mentors: Driving Change For Boys, Men, And Dads as a corporation on Oct. 22.
- TACOS DE GUISADO LUCY’S was registered at 540 East Lake Ave., Watsonville, Israel Farfan Vega as an individual business on Oct. 22.
- KELLY’S FRENCH BAKERY was registered at 402 Ingalls St., #17, Santa Cruz, Compagnon Incorporated as a corporation on Oct. 23.
- ADA TOP 10 was registered at 207 Cherry Ave., Apt 5, Capitola , Aurele Ventures LLC as a limited liability company on Oct. 23.
- CASA MARIA BELLA was registered at 150 Carnation Dr., Suite 3, Freedom, by Lissette Villegas as an individual business on Oct. 24.
- ARIEL RECORDS was registered at 2150 Sunny Acres Dr., Santa Cruz, by Linda Diane Arnold as an individual business on Oct. 25.
Disclosure: This list is generated by artificial intelligence. We are constantly working to improve the accuracy and quality of our AI-generated content. However, there may still be errors or inaccuracies. If you have any questions or concerns, please contact us at news@lookoutlocal.com.
