Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
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Posted inBusiness & Technology
Visit Santa Cruz County kicks off push to bring World Cup soccer fans over the hill
With six World Cup matches coming to Levi’s Stadium in Santa Clara, local tourism organization Visit Santa Cruz County is preparing to support local businesses during the worldwide soccer tournament in 2026.
Posted inLatest News
Tuesday evening traffic: Highway 1 & SR-152 lane closures, Hwy 9 long-term work
Tuesday traffic trouble spots in and around Santa Cruz County.
Posted inHealth & Wellness
State health agency warns of poisoning linked to foraged death cap mushrooms
The California Department of Public Health (CDPH) has issued an urgent advisory following a recent outbreak of amatoxin poisoning linked to the consumption of wild, foraged death cap mushrooms (Amanita phalloides).
Posted inLatest News
Monday evening traffic: Construction incident, Hwy 1 NB at Buena Vista; ramp closures
Monday traffic trouble spots in and around Santa Cruz County.
Posted inEducation
County Office of Education brings computer science nights to Watsonville High, Santa Cruz MAH
Computer Science Education Week Community Nights are open to K-12 students, parents and community members to explore hands-on activities that showcase opportunities within the computer science field.
Posted inLatest News
Friday evening traffic: Animal in lanes at Soquel & Cabrillo; Hwy 1 closures
Friday traffic trouble spots in and around Santa Cruz County.
Posted inEducation
Santa Cruz High music director to march in Rose Parade on New Year’s Day
Christina Latham is among 300 band directors invited to make up a marching band of music teachers from around the country at the Jan. 1 Rose Parade in Pasadena.
Posted inArts & Entertainment
Santa Cruz County Parks seeks artist for Quail Hollow project
The project at Quail Hollow Ranch County Park in Felton seeks artwork that will complement the Pace Trail area’s unique habitat, plants and animals.
Posted inLatest News
Thursday evening traffic: Highway 1 southbound closed near Watsonville; crash on Hwy 9
Thursday traffic trouble spots in and around Santa Cruz County.