Double your impact and support the hidden heroes behind Santa Cruz’s legendary trails

Trails in Santa Cruz are a special kind of magic. Hundreds of thousands of visitors flock to local parks to hike through towering redwoods, mountain bike across coastal terraces and take in the jaw-dropping views only Santa Cruz can provide. Santa Cruz Mountains Trail Stewardship (SCMTS) is the local nonprofit behind our trails’ care and […]

Empowering 22,000 vulnerable residents: Help deliver essential services to older adults, children & families

As we approach the end of the year and gather with our loved ones to celebrate the holidays, let’s take a moment to reflect on the remarkable challenges that this year has brought into the lives of many in Santa Cruz County and the broader Central Coast community. These challenges would have seemed insurmountable were […]

TEDxSantaCruz returns, calling for speakers to rise together with big ideas to address challenges

So much has transpired since TEDxSantaCruz last took place in Santa Cruz. Back in December 2019, speakers and performers gathered together at the Rio Theater to discuss the “Art of Hope”; now, that vision inspires the next iteration of TEDx in our community. Last month, TEDxSantaCruz organizers announced its sixth event, scheduled for Saturday, April […]

Transforming Santa Cruz County’s transportation landscape: Lift Line’s mission to bridge gaps

Santa Cruz County is renowned for its stunning landscapes and vibrant communities, but beneath the scenic beauty lies a challenge that often goes unnoticed: access to transportation. Lift Line is tirelessly working to close the transportation gap for low-income older adults and individuals with disabilities, aiming to help make Santa Cruz County the most accessible […]

A Santa Cruz County gift guide by Zinnia’s Gift Boutique owner Dedra Bennett

As the festive season approaches, the air is filled with anticipation, warmth, and the joy of giving. At Zinnia’s Gift Boutique, each gift tells a story, and with the holiday spirit in full swing, shop owner Dedra has curated an extraordinary selection to make your celebrations memorable. For, 22 years, Zinnia’s has been an integral […]

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