Little has changed about the Santa Cruz Roller Palladium since it opened in 1950, and for Diane Ethrington, who bought it with her husband from the original owners in 1986, its perennial appeal lies in its simplicity.
Local Business
This week in Santa Cruz County business: Roller Palladium marks 75 years; Joby accuses rival of stealing trade secrets
The timeless charm of the Santa Cruz Roller Palladium remains a strong pull as it hits a milestone, Jessica M. Pasko reports in her weekly look at local business. She’s also got news on Joby Aviation, a labor deal in Watsonville and names, numbers and dates to know.
Lily Belli on Food: Mesmerizing mushrooms, Home Away launches and holiday cookie decorating workshops
Santa Cruz Mushrooms in Live Oak, the new Home Away in Soquel and Mission West on Santa Cruz’s Westside are just some of the spots Lily Belli is stopping at in her Tuesday newsletter.
Santa Cruz County business filings: Week of Nov. 25
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Home restaurant launches daytime sister spot Home Away in Soquel
Home restaurant in Soquel Village has opened Home Away, a casual daytime bar and market around the corner from the original restaurant, serving seasonal small plates, soups, salads and local beer, wine and cider.
Santa Cruz Mushrooms blooms in Live Oak, offering rare varieties and a peek behind the curtain
Chris and Tiffany Phillips have transformed their former shower door shop in Live Oak into Santa Cruz Mushrooms, a boutique indoor farm where they grow ultra-fresh culinary fungi.
Eaters Digest: Chef’s mushroom mix at Santa Cruz Mushrooms
If fungi are part of your Thanksgiving feast plans (or you just have a seasonal craving), Lily Belli highlights a Live Oak spot you might want to check out.
Best of Santa Cruz County food & drink events, Nov. 21-27
Lookout food & drink correspondent Lily Belli highlights top events happening around Santa Cruz County this weekend and into next week, plus more listings from Lookout’s BOLO events calendar.
Mission West to stay local as Westside couple, industry vets take the helm
Mission West, a beloved Westside Santa Cruz bar, is changing hands as longtime locals Peter and Krista Cook, along with industry veterans Amy Di Chiro and Jamey Nelson, take over from owners Max Turigliatto and Grant Staudt in January.
Pajaro Valley Chamber of Commerce, El Pájaro CDC collaborate on holiday market to promote Watsonville businesses
Handcrafted gifts, unique artwork, gourmet foods, custom jewelry, home goods and more from Watsonville vendors are the focus Dec. 6 during the Watsonville Holiday Factory Sale, hosted by the Pajaro Valley Chamber of Commerce and El Pájaro Community Development Corporation.

