Scotts Valley officials voiced support for a plan to allocate funds for autism certification training for local businesses and community organizations, joining a broader movement to make Santa Cruz County more welcoming to neurodivergent visitors and residents.
tourism
This week in Santa Cruz County business: Tourism’s hot summer; Joby’s air taxi gets $500M more from Toyota
In Santa Cruz County business news this week, Jessica M. Pasko reports on a strong summer for local tourism, thanks in part to high temperatures inland. Toyota is investing big in Joby Aviation’s air taxi, and local firm Parallel Flight Technologies has landed a Department of Defense program grant.
High temps drove strong summer Santa Cruz tourism season
High temperatures drove growth in tourism for Santa Cruz County this summer, as inland California residents fled to the coast.
Visit Santa Cruz County eyes tourism opportunities in China, South Korea
Visit Santa Cruz County, the region’s nonprofit tourism marketing organization, says it is exploring opportunities to lure more visitors from “previously untapped markets,” and sees significant opportunity in China and South Korea.
Local business leaders join Visit Santa Cruz County board of directors
Tim McDonald, Keiki McKay, Herman Wuysang, Owen Lawlor and Jess Brown have been named to the Visit Santa Cruz County board of directors.

