Chris and Tiffany Phillips have transformed their former shower door shop in Live Oak into Santa Cruz Mushrooms, a boutique indoor farm where they grow ultra-fresh culinary fungi.
Local Business
Eaters Digest: Chef’s mushroom mix at Santa Cruz Mushrooms
If fungi are part of your Thanksgiving feast plans (or you just have a seasonal craving), Lily Belli highlights a Live Oak spot you might want to check out.
Best of Santa Cruz County food & drink events, Nov. 21-27
Lookout food & drink correspondent Lily Belli highlights top events happening around Santa Cruz County this weekend and into next week, plus more listings from Lookout’s BOLO events calendar.
Mission West to stay local as Westside couple, industry vets take the helm
Mission West, a beloved Westside Santa Cruz bar, is changing hands as longtime locals Peter and Krista Cook, along with industry veterans Amy Di Chiro and Jamey Nelson, take over from owners Max Turigliatto and Grant Staudt in January.
Pajaro Valley Chamber of Commerce, El Pájaro CDC collaborate on holiday market to promote Watsonville businesses
Handcrafted gifts, unique artwork, gourmet foods, custom jewelry, home goods and more from Watsonville vendors are the focus Dec. 6 during the Watsonville Holiday Factory Sale, hosted by the Pajaro Valley Chamber of Commerce and El Pájaro Community Development Corporation.
This week in Santa Cruz County business: Midtown business improvement district on pause; Santa Cruz city workers OK deal
A business improvement district for Santa Cruz’s Midtown area is on hold to allow for more discussion, Jessica M. Pasko reports in her weekly look at local business. She’s also got an update on a new contract for some unionized city workers, a deal for the Santa Cruz startup that appeared on “Shark Tank” and plenty more.
Starbucks workers in Santa Cruz, Scotts Valley join national strike
Baristas at two Starbucks locations in Santa Cruz County are walking the picket lines this week as part of a national strike as contract negotiations at the coffee giant drag on.
Lily Belli on Food: Families feel the squeeze as Thanksgiving nears; Birichino wine gets NYT nod; Kianti’s hit ‘Jack Is Back’ performances
In her Tuesday newsletter, Lily Belli reports on the effects of high food prices and insecurity as the holiday season approaches, notes a national critic’s praise for a local wine and recommends a “Nightmare Before Christmas”-themed happening in downtown Santa Cruz.
Santa Cruz County business filings: Week of Nov. 18
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Friends of Santa Cruz State Parks’ holiday sale happening the first weekend of December
Friends of Santa Cruz State Parks is kicking off the holiday season by hosting its annual ParkStore holiday sale at four separate locations on Dec. 6 and 7 from 10 a.m. to 4 p.m.

