Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Local Business
Joby rival seeks dismissal of corporate espionage suit; case moved from Santa Cruz County to federal court
Joby Aviation’s lawsuit against a rival electric helicopter service company has been moved to federal court. The defendant, Archer Aviation, filed a motion to dismiss, calling Joby’s claims of stealing trade secrets “speculation and innuendo.”
The best things I ate and drank in Santa Cruz County in January
Defying January doldrums, Lookout food and drink correspondent Lily Belli launches a monthly food-and-drink dispatch from Santa Cruz County’s dining scene. She selects from a month of eating to highlight brothless ramen, a revived Syrian pop-up, the return of a Capitola classic and hand-pulled noodle soup as the most memorable bites.
Woody’s at Watsonville Airport approaches a mid-March landing
Chef and restaurateur Tim Wood plans to open Woody’s at Watsonville Airport by mid-March, bringing the third location of his Woody’s restaurants to a longtime gathering spot after Ella’s at the Airport closed last summer.
Residents ‘vehemently oppose’ proposed Catalyst project as developers, city officials present plans
A Thursday meeting hosted by representatives from the City of Santa Cruz and the developer and architect of a proposed project that would demolish downtown music venue The Catalyst met with frustration and skepticism from residents and nearby business owners.
Weekender: 8 soups for winter in Santa Cruz County
Your cheat sheet for eating well and going out in Santa Cruz County.
Slurps up: 8 bowls of soup for winter in Santa Cruz County
Santa Cruz County is famous for January beach days, but winter is still the season of the soup. This guide rounds up eight standout bowls — from oversized pho and spicy bún bò huế to luxurious khao soi and seafood-studded chowder — all regular-menu staples vetted for flavor and value.
This week in Santa Cruz County business: Scotts Valley solar cell company goes dark; passing the torch at Alta Organic Coffee
In her weekly look at Santa Cruz County business, Jessica M. Pasko reports on the demise of Ambient Photonics, notes a generational shift at a local coffee roaster and delivers names, numbers and events to know.
City to reopen eastbound lane of Murray Street Bridge on Wednesday afternoon
The City of Santa Cruz is scheduled to reopen the Murray Street Bridge’s eastbound lane on Wednesday afternoon. It will restore traffic for vehicles and bicycles from the Seabright neighborhood toward 7th Avenue and two-way access for pedestrians.
Lily Belli on Food: Passing the baton at Alta Organic Coffee; El Toro Bravo is back; Living Swell Kombucha’s brick-and-mortar spot
In her Tuesday newsletter, Lily Belli spotlights a changing of the guard at a Westside coffee stalwart, the reopening of a Capitola Village fave, where you now can find Living Swell Kombucha outside of local farmers markets and plenty more in Santa Cruz County food & drink.

