Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Local Business
Friends of Santa Cruz State Parks’ holiday sale happening the first weekend of December
Friends of Santa Cruz State Parks is kicking off the holiday season by hosting its annual ParkStore holiday sale at four separate locations on Dec. 6 and 7 from 10 a.m. to 4 p.m.
Eaters Digest: Thanksgiving Dinner Sandwich at Busy Bees Cafe
Lily Belli heads to Capitola for an early taste of Thanksgiving, and her Friday newsletter also has food & drink event recommendations for the weekend and beyond, plus stories you might’ve missed.
Best of Santa Cruz County food & drink events, Nov. 14-20
Lookout food & drink correspondent Lily Belli highlights top events happening around Santa Cruz County this weekend and into next week, plus more listings from Lookout’s BOLO events calendar.
This week in Santa Cruz County business: Local fintech company’s latest acquisition; startup pitches surf helmet on ‘Shark Tank’
In her weekly look at local business, Jessica M. Pasko reports on Paystand expanding payments to include some types of cryptocurrencies, previews a local startup’s appearance on “Shark Tank” and notes the debut of the Lookout List.
Lily Belli on Food: Manresa Bread spreads its wings, Miracle’s Christmas kitsch returning to Abbott Square and getting ready for Thanksgiving
In her Tuesday newsletter, Lily Belli notes Manresa Bread’s move into a bigger space, with a bistro to come, on the Westside, previews the return of Christmas-themed pop-up Miracle to Abbott Square and begins making Thanksgiving plans.
Santa Cruz County business filings: Week of Nov. 11
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Fresh-baked dreams: Avery Ruzicka to open Manresa Bread and bistro in former Izakaya West End
Manresa Bread is expanding its Santa Cruz footprint with a new flagship bakery on the Westside, just blocks from co-founder Avery Ruzicka’s home.
Best of Santa Cruz County food & drink events, Nov. 7-13
Lookout food & drink correspondent Lily Belli highlights top events happening around Santa Cruz County this weekend and into next week, plus more listings from Lookout’s BOLO events calendar.
With Pie Fi, Pleasure Pizza owners seek to build local hub for AI development
Having navigated the restaurant business after buying Pleasure Pizza in 2023, Sol and Erica Lipman opened Pie Fi around the corner in downtown Santa Cruz, a physical location for working, learning and meeting, a digital platform for building artificial intelligence projects and an accelerator program all in one.

