Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Local Business
Posted inArts & Entertainment
Santa Cruz Rehearsal Studios for sale: Changes coming for another beloved pillar of local music scene
Santa Cruz Rehearsal Studios is for sale. Its longtime owner-operators, Jenn and Paul Gallacher, hope to sell to someone who wants to keep the music rehearsal spaces on Coral Street open and continue running the business.
Posted inFood & Drink
Eaters Digest: Santa Cruz Fungus Fair
The Santa Cruz Fungus Fair kicks off Friday afternoon and runs through Sunday at London Nelson Community Center downtown, and Lily Belli is all-in. Her Friday newsletter also includes food & drink event recommendations and news stories you might have missed.
Posted inBusiness & Technology
This week in Santa Cruz County business: Regional air corridor project closer to kickoff; new vendors sought for Abbott Square
State efforts to create special aerial pathways among the airports in Watsonville, Salinas, Marina and Hollister could get off the ground as soon as the end of January, Jessica M. Pasko reports in her weekly look at Santa Cruz County business.
Posted inFood & Drink
Lily Belli on Food: Abbott Square food openings, Other Brother Beer Co.’s lively Aptos menu, Seabright business struggles
In her Tuesday newsletter, Lily Belli notes a reshuffling at downtown Santa Cruz’s Abbott Square Market, reviews the new Aptos Village outpost of Seaside’s Other Brother Beer Co. and catches up with business owners affected by the Murray Street Bridge closure.
Posted inBusiness & Technology
Santa Cruz County business filings: Week of Jan. 6
Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Posted inFood & Drink
Abbott Square seeks two new food tenants as popular downtown market shuffles stalls
Abbott Square is seeking two new, distinct food or drink tenants to fill recently vacated stalls. General manager Joey Ward is crowdsourcing ideas for cuisines the market doesn’t yet offer, and aims to bring in businesses ready to open quickly and complement the downtown Santa Cruz market’s independent lineup.
Posted inFood & Drink
Newsmakers 2025: Seabright, harbor business owners reflect on challenging year, community support and their fears for 2026
Business owners Michael Spadafora and Patrice Boyle reflect on a tumultuous year for their businesses as the Murray Street Bridge closure slashed summer traffic, left them struggling to survive and exposed what they describe as a lack of communication and meaningful help from the city.
Posted inFood & Drink
Seaside’s Other Brother opens cozy taproom in Aptos with award-winning beer, standout sandwiches
Other Brother Beer Co. opened its first satellite taproom, in Aptos Village, at the end of December, with 22 taps of its Seaside-brewed beers and a compact, food-forward menu designed for the smaller space.
Posted inArts & Entertainment
Photo gallery: Looking back on 2025 through photos
Lookout staff photographer Kevin Painchaud gets a front-row view of the events, people, and food that make Santa Cruz such a unique and special place to live. He chose his favorite photos he captured in 2025.