Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.
Westside / Downtown
Longest-running longboard surf contest in the U.S. returns to Steamer Lane
The Santa Cruz Longboard Union Club Invitational, the longest-running longboard surf contest in the United States, returns to Steamer Lane this Memorial Day weekend.
Two Santa Cruz County teachers unions at impasse with their districts over contract negotiations
Teachers unions at Pacific Collegiate School and in Pajaro Valley Unified School District have reached an impasse with administrators after months of stalled contract negotiations over pay and benefits, moving them closer to a potential strike. The disagreements center on salary increases and a proposed cap on health benefits.
The best things I ate and drank in Santa Cruz County in April
A month of eating across Santa Cruz County highlighted playful dishes, from a wild Tostilocos snack in Watsonville and indulgent French toast at a local coffeehouse, to sourdough with compound butter at Emerald Mallard, viral fruit-shaped desserts at Sugar Bakery and fresh spring rolls at Dharma’s Restaurant.
Ryan Coonerty says Santa Cruz residents are concerned about quality-of-life issues, not so much with criticism from opponents
With ballots set to go out to voters on Monday, Santa Cruz mayoral candidate Ryan Coonerty says his discussions with prospective voters show a great deal of concern with quality-of-life issues. He says he doesn’t hear the same concern about his policies and political positions that his opponents have raised.
In first run for elected office, Santa Cruz mayor hopeful Gillian Greensite wants to stop ‘overbuilding’
Gillian Greensite has spent many years in Santa Cruz attending city council meetings and working in rape prevention and environmental advocacy. Now, she’s diving into electoral politics for the first time to run for mayor, in the face of what she sees as “overbuilding.”
Weekender: Kids Day, free comics, Santa Cruz Shakespeare’s riveting ‘Vincent’
Your cheat sheet for eating well and going out in Santa Cruz County this weekend.
Best of Santa Cruz County entertainment, arts & food events this weekend, April 30-May 3
With the weekend nearly here, check out things to do around Santa Cruz County with a recommendation from Lily Belli and a specially curated list from Lookout’s BOLO events calendar.
In first electoral run since his recall, Chris Krohn aims to stop the ‘selling off’ of Santa Cruz to developers as mayor
Returning to electoral politics six years after he was recalled in March 2020, former city councilmember and mayor Chris Krohn is stepping back into the ring with the goal of stopping the “selling off” of Santa Cruz to outside developers and shifting the focus on affordable housing providers.
Five candidates, five questions, one big decision: Meet the voices vying to lead Santa Cruz – and get ready for the June 2 primary
Who will be the next mayor of Santa Cruz? Here, the five candidates – Ami Chen Mills, Ryan Coonerty, Gillian Greensite, Chris Krohn and Joy Schendledecker – describe what they would do in short videos.

